August – Salon Marketing Plan
Recruitment • Local Events • Summer • Music Festivals
August is a very quiet month for national events in the UK and US – so be sure to look for what is happening in your town/city for ideas.
Some “local” events of note : Beatles Weekend in Liverpool, Reading Festival, Notting Hill Carnival. And in the UK there is a Bank Holiday on the 31st – so plan ahead to get the most of the long weekend and parties.
It is also the time of year when many salons are looking to recruit school leavers as trainees/apprentices – so click the left image above to get 10 images that are the perfect size for facebook adverts but can also be used for posts.
TOP 10 Tips
As it is a quiet month for marketing – focus on these other important things you can do to improve your salon website.
- Look at your Google analytics for web traffic
- Look at your Google Rank report we send you for keywords that need improving
- Plan articles with your manager aimed at those keywords
- Ask us about creative ways to use late deals for events or targeted for key staff
- Plan a Home page make-over with new images
- Send a Newsletter EVERY month
- Update your staff bios with Instagram galleries or videos
- Use facebook to promote your website pages with links – not just chatter
- Run a facebook advert for an offer with a small budget and highly targeted.
- TALK TO US. We are a mine of information and full of ideas. Just book a call 🙂
Content Ideas – articles, social posts, images
Use these key marketing ideas with the help and guidance of our team for facebook posts, articles on the website, new Home page images.:
- Make the most of summer : hair color, holiday styles, nails, waxing, tanning, summer make-up etc.
- Hair Repair for during and after holidays: : dry hair shampoo, intense moisturisers, smoothing treatments.
- Summer Beauty treatments.
Boost your Late Deals by adding seasonal Summer services. There is a link to a Late Deals image gallery below for adverts and posts.
- Gents Cuts, Colours & Shaves
- Tanning & Waxing
- Highlights, blondes, beachy waves
- Roots/Hair Colour Change
Your client manager can create a Newsletter that makes the most of your Salon offers and seasonal summer services/products – directing traffic to your salon’s website.
- Late Deals
- Summer Hair Colour & Beauty Offers
Targeted Facebook Adverts
Create a targeted facebook advert and feel free to use the adverts below.
You should also do this throughout the year for Late Deals, New Client Offers, Hair Colour Offers and Recruitment. – See links below for images.
We create pages on your website that these adverts will be linked to, driving more traffic to the website.