This page provides a guide in section 2 so that you can create your own salon recruitment adverts on social media, but first, we provide examples of how we run these campaigns for our salon client.
1. Our salon recruitment adverts on Facebook & Instagram
For many years we have been running very successful adverts to find salon staff on Facebook and Instagram. The adverts ONLY target stylists or beauty therapists in the salon area so are very cost-effective.
We are delighted to offer this service to ANY salon in USA, UK or Australia - not just those that have a website by Salon Guru.
How we do it
1. We create video adverts either using generic videos (hair cutting, beauty treatments etc.) or make a video from still images on your Instagram account.
2. We then target those adverts to within an agreed distance from your salon. This could be 20 miles plus for a rural location or as little as 2-3 miles for a city location.
3. To reduce cost and increase results we then use Interests to ensure we ONLY reach people working within your industry. Apprentice/trainee adverts can reach school-leavers.
4. We suggest a minimum advert budget for Facebook & Instagram clicks (that you will pay) of £5 a day for 1 week - or £10 a day for larger cities. ($10-$15).
Example recruitment adverts below...
2. Guide: How to recruit experienced salon staff
Landing Pages that impress
Make sure your website has a really good recruitment page relevant to each position i.e. a page for Stylists AND a page for Apprentices.
Think about your audience and what they want to know. How much will I earn? Will there be opportunities to train and develop? Will I fit in with the team? Do I have the right skills and experience? Can I learn barbering skills as well as hairdressing? You also need to 'sell' your salon - why would a stylist want to work at your salon?
Make it easy for people to apply. Have a simple enquiry form on your recruitment pages. The form should include space for Name, Email, Phone Number. Make it clear you'll call them back quickly.
Spread the message using Facebook
Use eye-catching imagery, headlines and an enticing sentence to direct people to your website recruitment pages. Pin your recruitment message to the top of your salon's Facebook & Instagram . Boost your post to reach a wider audience but target by location/radius.
Encourage your staff to share the Facebook post. After all, they will have friends who are stylists!
Create a Facebook & Instagram Advert - see section 1. We can create an advert that will target people within a radius of your salon who are stylists or work in the hairdressing industry. These adverts only reach people interested in hairdressing and can reach several hundred stylists within a week at a cost of just £5 a day.
Advertise via indeed.co.uk (indeed.com in the US)
Use indeed to advertise your vacancy or search their database of CVs. There are various levels of service available, from a free service where you can post your job description and wait to see what happens, to the ability to sponsor jobs to attract more candidates. You can also search through CVs for 'hair stylists' in your 'location' and email candidates directly.
Create a Google Advert Campaign
Create an advert that is pinned to the top of Google to advertise your vacancy just for people actively searching for a position. This is the most effective way to target stylists and potential trainees. Consider running the advert initially for one week at £5 a day to reach as many people as possible. Salon Guru can create your Google Advert campaign but bear in mind that it takes a few days (and has a cost) as a great deal of work goes into getting the correct search trigger phrases for your adverts.
Make use of local advertising
Consider putting an advert in your local newspapers, magazines and free sheets. Check out how many people the publication reaches and how much your advert is going to cost. Will you need to produce the advert in a particular format? What are the design restrictions?
Consider running a radio campaign. Although this can be quite pricey, some salons also use local radio advertising - remember to direct people to your website for more information.
Create eye-catching posters
Design some eye-catching posters to promote your vacancy. Add them to your salon window and walls. See if the local library or shops will display your posters too. Make sure you include your salon name, location & contact details. Salon Guru can direct you towards a good poster designer.
When recruiting salon apprentices, you can also use many of the above options.
When writing your page and adverts you need to address the 16-18 year age group, but also bear in mind that many parents will also be interested in exploring options for their teenagers too.
*Make your apprenticeship programme sound exciting and interesting, with great opportunities for further education, training, development and the chance to earn while you learn.
*Reassure parents that their teen will be in good hands under your care.
*Consider building relationships with local colleges and schools around you.
*Get involved with work experience programmes in schools and colleges, where possible.