Packages & Prices
salonguru understands that each business is unique, with their own goals to achieve and problems to solve.
That's why we offer a tailored approach to website development and salon & clinic marketing. We ensure that every website we create, and every marketing plan we develop, is perfectly aligned with the needs and aspirations of the client.
Request an audit
Before proposing one of 4 build packages or tailored marketing plans, our team will review your current website, online marketing and business objectives. This step is crucial as it allows us to recommend the most suitable website package and assess your ongoing marketing needs.
Understanding the 2 phases of what we deliver....
There are two phases to the services we provide to our salons & clinics.
Phase 1 - the Build
This is when we create & launch the website with all the content to get you to the top of Google search.
Phase 2 - the Marketing
Every month we work with you and for you to grow your business with website blogs, email newsletters, offers, Facebook & Instagram adverts and a lot more. Phase 2 is optional, but 90% of our clients progress to Phase 2 to get the most from our exceptional skills at driving new clients to your door.
1. Designing & Building your new website
The Build phase includes…
- the design - layout, colours, fonts, image and video placement
- the content - all the pages that we will create to get your website to the top of Google search
- optional extra features like gift vouchers or an online store
As each client has a unique budget and level of ambition for growth, we offer 4 different Build packages, each with a set number of hours to allow for simple or complex site builds. The package you need may also be affected by your current website complexity e.g. the size of a blog or the number of products to be imported.
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Gives 15 hours of Build time
Cost £1,050
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3 or more detailed service pages
Gives 25 hours of Build time
Cost £1,750
Sparx Beauty
Pixel Perfect Clinic
Babor Beauty
Voodou salon
SMUK salon
Blondies salon
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5 or more detailed service pages
Gives 35 hours of Build time
Cost £2,450
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Offers/Membership/Vouchers
Many detailed service pages
Online store
Team
Gives 45 hours of Build time
Cost £3,150
Your new website typically takes 6-8 weeks to create and launch, but this can be quicker or slower depending on how fast you can provide information like staff details, price lists, images, videos etc. If your website Build & launch takes less than the hours in your package, those “surplus” hours are carried forward as a Marketing balance you can use for the rest of year 1.
2. Marketing for more clients
Once your new website is launched, our focus turns to energetic monthly campaigns to attract a lot of new web traffic, clients and income for your business. For the maximum effect, this should start immediately after the website launch.
Each client agrees on a number of Marketing hours each month for the coming year that gives us the time to help grow your business through a range of activities that can include......
- Updates to your website each month with seasonal content and blogs. Great for Google rank and client engagement.
- Changes to information like hours, prices, staff, suppliers, products or new service pages.
- Regular client email newsletters to boost bookings and promote key services & products. We design, write & send the newsletters for you.
- Social media advice on how to use Facebook & Instagram to gain followers and clients. What and when to post and how to use Meta adverts.
- Understanding and improving your Google Business profile to get more website visitors and clients.
- Regular reports on your improved Google rank and SEO and the increased web traffic it brings
Marketing subscriptions
Like the Build phase, we offer several monthly Marketing subscriptions that reflect your budget and your ambition for growth. We will advise you on how many hours per month we suggest for Marketing. This could be from 2 to 6 hours per month.
We charge £80 per hour for the marketing for a minimum of 12 months after the website launch. So a Marketing subscription of 2 hours will be £160 a month, 5 hours will be £400.
Every Marketing subscription also includes time and cost for us to host your website on our dedicated servers, update all software each week, take data backups and manage security.
Should you choose not to have a marketing subscription at any time (a zero-hours contract) then the hosting and maintenance is charged at a monthly rate of £25, £50, £100 or £120 depending on your Build package.