Google Business Profile Optimisation for Hair & Beauty Salons
Rank Higher on Google Maps. Get More Calls. Increase Bookings.
If your salon isn’t showing in the top results on Google Maps, you’re losing clients to competitors every day.
We help hair and beauty salons optimise their Google Business Profile to rank higher, generate more enquiries, and turn searches into bookings.
Real results for Hair & Beauty salons
We don’t just optimise profiles — we deliver measurable growth.
- Increased Google Maps visibility for local salons
- More phone calls and direction requests
- Higher booking rates from local search
Example: A salon moved from outside the top 10 into the Google 3-pack, resulting in a big increase in bookings.
How a Google Business Profile helps your salon grow
Your Google Business Profile (formerly Google My Business) is one of the most powerful tools for attracting local clients.
When someone searches for:
- “hair salon near me”
- “balayage in [your town]”
Google shows a map with the top 3 local businesses.
If your salon appears here, you get:
- More visibility
- More clicks
- More bookings
How salons rank on Google maps
Google uses three main factors to rank salons:
1. Relevance
How well your profile matches what people are searching for
2. Distance
How close your salon is to the searcher
3. Prominence
How trusted and active your business appears online
For hair & beauty salons, this comes down to:
- Client Reviews (quantity and quality)
- Salon Keywords in your profile
- Regular updates and posts
- Photos and engagement
Your salon or clinic's Google Profile
done for you
Our low-cost Google Business Profile (aka Google My Business) management service puts your salon at the top of local searches with an immediate Profile Audit & Optimisation.
We then put your local map ranking improvements on auto-pilot with constant maintenance & TLC.
Google Profile Audit
- Claim your Google listing
- Check name, address, phone
- Check location pin
- Check business hours
- Add services, prices and descriptions
- Check website & booking links
- Add shop & Gift Cards
- Add Q&As
Google Profile TLC
- Respond to messages
- Respond to Reviews
- Get more Google reviews
- Add photos & videos
- Add offers & news
- Test search phrases
- Record your position
- Monitor other changes
Our Fees per Google Profile:
Use the tabs above ↑↑↑ to change currency
Month 1: Profile Audit, Optimisation and Month 1 TLC - £200
Month 2 onwards: Constant TLC, updates and reports - £200
If you have multiple salons and profiles, please chat with us about a group price. A minimum agreement of 6 months is required.
Use the tabs above ↑↑↑ to change currency
Month 1: Profile Audit, Optimisation and Month 1 TLC - €230
Month 2 onwards: Constant TLC, updates and reports - €230
If you have multiple salons and profiles, please chat with us about a group price. A minimum agreement of 6 months is required.
Use the tabs above ↑↑↑ to change currency
Month 1: Profile Audit, Optimisation and Month 1 TLC - $270
Month 2 onwards: Constant TLC, updates and reports - $270
If you have multiple salons and profiles, please chat with us about a group price. A minimum agreement of 6 months is required.
RESULTS from the audit & optimisation of Salon Google Business Profiles...
Afrotherapy North London - August 2025 versus August 2024
- 1,321 Business Profile interactions (up from 891) +48.3% growth
- An increase of 430 potential customers in one month
8 months after we started their Google Profile optimisation...
- Monthly client interactions are up from an average of 580 in 2024 to 776 now.
- That is an increase of 34% or 196 more clients every month
Voodou Liverpool - August 2025 versus August 2024
- 2,697 Business Profile interactions (up from 2,220) +21.5% growth
- An increase of 477 potential customers in one month
Just 5 months after starting the Google Profile work for this salon...
- Their profile was seen by 1,154 in a month, up from 499 last year
- That is a 131% increase
Terence Paul Didsbury Manchester - August 2025 versus August 2024
- 549 Business Profile interactions (up from 451) +21.7% growth
- An increase of 98 more potential customers
Terence Paul Knutsford - August 2025 versus August 2024
- 403 Business Profile interactions (up from 325) +24.0% growth!
- An increase of 78 more potential customers!
1 year after we started their Google Profile optimisation...
- Monthly client interactions are up from an average of 2,807 in 2024 to 3,189 now.
- That is an increase of 13.6% or 382 more clients every month.
Peter Gotthard Harrogate - June-Aug 2025 (Last 3 months) versus June-Aug 2024
- 1,583 Business Profile interactions (up from 1,276) +24.1% growth
6 months after we started their Google Profile optimisation...
- Monthly searches showing the profile to customers are up from an average of 121 in 2024 to 255 now.
- That is an increase of 110.7% or 134 more clients every month
Use this form to get your free Google Business Profile Audit
Google Business Profiles: FAQs for salon owners…
How do I find and claim my Google Business Profile?
«We have written this very detailed guide on how to find and claim your salon's Google Business Profile.
Can I optimise my own salon Google Profile?
«Yes. This guide shows you how to optimise the services, descriptions and other info on your Google Listing, and then make regular updates to improve the search rank of your salon's Google Profile.
Can I track the performance of my profile?
«Yes, you can. Google Business Profile Performance Insights gives you a simple breakdown of the analytics relating to your search performance. This includes showing the number of views your listing has had, the types of interaction your performance is having; for example people asking for directions, the number of calls, how many people have clicked through to your website etc.
Will having an up to date Google Business Profile for my salon increase my visibility in searches?
«Absolutely. An accurate and current profile helps improve your local search ranking, making it easier for potential customers to find you. Better still, salons with well-maintained profiles are more likely to be featured in Google’s Local Pack (the set of three local business listings that appear under the map in search results).
How can my Google Profile help to grow my salon business?
«You can reach a wider audience with enhanced online visibility, which leads to more potential customers finding your salon or clinic in local search results. It also offers cost-effective marketing as it is a free tool which can provide significant benefits.
Can salons with multiple locations have more than one Google Business Profile?
«Yes, you can add multiple salons. You can create a Google My Business listing for each of them. Find out how to do this here.
How long does it take to rank a salon business on Google Maps?
«Most salons start seeing improvements within a few weeks, with stronger results over 2–3 months.
Do I need salon reviews to rank on Google?
«Yes. Salon client reviews are one of the most important ranking factors.
