Websites For Independent Stylists
Get more clients, grow your brand & business
If you rent a chair or work from a salon suite, your business lives or dies by one thing: being found online.
When your studio is tucked inside a building with dozens of other providers, walk-in traffic isn’t enough. Potential new clients aren’t browsing directories, they’re Googling. And if you’re not showing up on page one, you’re invisible.
Salon Guru build affordable, high-performing websites for independent stylists, beauty professionals, and salon suite owners who need real visibility, not just something that “looks nice.” Your website will be mobile-optimised, structured for local SEO and AI queries, and support your Google Business Profile.
If you’re self-employed or thinking about going it alone, Salon Guru can help you:
- find more clients
- build your brand
- earn more
Start with a professional website built by the industry experts at Salon Guru because we understand your world and deliver results.
What Your Website Will Include
Your website will contain the 5 core pages you need (and that search and AI look for. It will be optimised to get you found on Google, and will look great on mobile devices:
- Home page
- About us page
- Services with prices
- Gallery of images
- Contact page & booking link and/or form
Your website will also include:
- Custom colours and fonts
- Stock photography or brand photography
- FAQs with schema markup
- Google reviews embedded on your site at no additional cost
- Appointment request or consultation request form(s)
How Much Does A Salon Website Cost?
Anything is possible so let's have an informal chat about your needs and expectations. For a laser focused website with the core pages, it costs less than you might think. Email [email protected] or complete the form below.
Pay Per Month
Spread the cost
£89 / $120 / €105
(plus VAT in UK)
- 5 key pages
- Minimum 12 month contract
Pay Up Front
Best value
£895 / $1215 / €1045
(plus VAT in UK)
- 5 key pages
- Save around 10% overall
Add More Pages
Add even more SEO-rich content
£200 / $270 / €230
(plus VAT in UK)
- Typical Cost per page
- Perfect for upscaling SEO
Real Results from Independent Stylists
It's not unusual for our salon suite renters to become salon owners within a few years!
“When my salon suite was tucked inside a building with 40+ other providers, strong digital marketing was the only way clients found me, even when I changed locations. Salon Guru is the reason I have stayed in business.”
Gina Lariccia, Bespoke the Salon Suite
“Working with Salon Guru, my income grew over $30,000 in the first year, and continues to grow exponentially each year.”
Kristen, Colour Me Beautiful
“With Salon Guru, I attract more of the type of clients I want for the premium services I offer.”
Heather, Glo Extensions Denver
“Salon Guru has grown with me from being employed inside another salon to multiple salon suite locations and now to my new Extensions Studio.”
Caitlin, Siren Extension Studio
Glo Extensions, Denver, USA
Heather approached Salon Guru over 10 years ago as a self-employed chair renter offering hair extensions in Denver. She wanted to grow her business and stand out online. We built her a website to promote her services, optimising it for extensions-related Google searches, and helping Glo Extensions rank for dozens of competitive phrases in Denver. Within 5 years, Heather opened her own salon generating over $1 million per year in revenue.
Siren Stylist, Virginia Beach, USA
When she relocated to Virginia Beach from Denver, Caitlin took a position within a salon but was transparent about her goal to open her own salon within 12 months. Salon Guru created a website showcasing her specialties in hair extensions, building her online presence and paving the way for her move to a salon suite. After 3 years in a suite, she expanded, hired additional stylists, and how has her own extensions studio.
Bespoke Salon Suite, USA
Frustrated after trying to create her own website, Gina Lariccia found Salon Guru. We created a simple, clean website for Gina that within months pushed her to the very top of Google for dozens of local hair-related searches. Gina quickly built a steady flow of new clients and now ranks number one for “Vidal Sassoon educated stylist Connecticut,” not just locally, but statewide.
| Feature | Independent Stylist Website | Custom Salon Guru Website |
|---|---|---|
| Perfect For | Freelance stylists renting a chair or salon suite | Established salons, multi-stylist businesses and growing brands |
| Website Pages | 5 professionally written core pages | Unlimited pages |
| Design | Premium template customised with your branding | Completely bespoke design |
| SEO | Comprehensive SEO included to help you rank on Google and AI search | Comprehensive SEO strategy tailored to your business |
| Content | Collaborative content development with our team | Fully bespoke content written around your services |
| Development Process | Fast, streamlined build | Fully collaborative design process |
| Revisions | One round of revisions included | Multiple revisions during the build |
| Built For | One self-employed stylist | One or multiple stylists, salons, spas or clinics |
| Booking Integration | ✔ Included | ✔ Included |
| Contact Forms | ✔ Included | ✔ Included |
| Mobile Friendly | ✔ Yes | ✔ Yes |
| Google Analytics & Tracking | ✔ Included | ✔ Included |
| Future Upgrades | Can be upgraded to a Custom Website at any time | Fully scalable as your business grows |
Why Choose Salon Guru?
We are the global leaders in hair, beauty and aesthetics websites.
- 200+ industry clients
- Specialists in salon SEO
- Experts in Google Business optimisation
- Marketing built for stylists and beauty therapists, not corporates
- Global experience, local results
We don’t just make websites… We build client-generating systems for salons and self-employed stylists.
Get Started with a Free Consultation
Or reach out to us by phone (in the UK or US) or email us to schedule a time for a call to discuss your needs.
UK: 0800 0029193
US: (610) 674-0051
Frequent Questions from Salon Suite Renters
Why do I need a website if I have Instagram?
«Instagram is a great way to showcase your work, but it doesn't help potential clients find you when they search on Google or AI-powered search tools. A professional website gives you a permanent online presence, improves your visibility in local searches, and helps convert visitors into paying clients.
Can a website help me attract more clients?
«Yes. A search engine optimised website can help you appear in Google searches when people are looking for services in your area. By combining your website with a well-optimised Google Business Profile, you can increase enquiries, calls and bookings from new clients.
Is this website package only for hairdressers?
«No. Our websites are ideal for self-employed hairdressers, colour specialists, extension experts, barbers, beauty therapists, nail technicians, lash artists, massage therapists, aestheticians and other independent beauty professionals. If you want a simple but effective website, get in touch by emailing [email protected]
How long will it take to launch my website?
«Most websites can be designed, written and launched within a few weeks, depending on how quickly we receive your information, photographs and branding materials. We will guide you through the entire process but we could have you up and running within 2-4 weeks.
Will my website work on mobile phones?
«Absolutely. Every Salon Guru website is fully responsive and designed to look great on smartphones, tablets and desktop computers. This is important because most clients search for salons and stylists on their mobile devices.
Can you connect my online booking to my website?
«Yes. We can link your preferred booking platform directly to your website, making it easy for visitors to book appointments online. We can also add consultation forms, contact forms and enquiry forms if required.
Can I build my salon website more cheaply on Wix?
«Yes, there are several options available such as Wix. However, DIY websites are often not properly optimised for local search visibility. Salon Guru websites are built specifically for the hair and beauty industry, with professional copywriting, SEO, schema markup to help your business get found online.
What happens after my website goes live?
«Once your website is live, you can continue to manage it yourself or work with Salon Guru who offer ongoing marketing support if you wish. We can help with SEO, Google Business Profile optimisation, email marketing, Meta advertising, social media strategy and content creation. We will give you full access and log in details to the backend of your website.
Can I add more website pages as my salon grows?
«Yes. Many independent stylists start with a simple five-page website and expand over time. Additional service pages, blogs, galleries, reviews, team pages and online shops can be added whenever you need them, helping your website evolve alongside your business.