Do You Need Hair Salon Advertising or Great Website SEO?

Janet Lee, former owner of Ruby Mane Hair Boutique in Farnham, Surrey, sums it up: "Before engaging with Salon Guru, I used to spend hundreds of pounds on Google Ads. That is now a thing of the past thanks to Salon Guru's SEO expertise! Salon Guru has been with us all the way, guiding us through the best ways to grow and develop the business."

A Guide To Google Ads

Salon Advertising That Works

If you're looking for effective salon advertising that brings in more bookings, Google Ads can be one of the fastest ways to reach new clients.

Whether you own a hair salon, beauty salon, barber shop or aesthetics clinic, a professionally managed Google Ads campaign can put your business in front of people who are actively searching for the treatments and services you offer.

At Salon Guru, we've created and managed successful hair salon advertising campaigns across the UK, Ireland and the USA. More importantly, we understand how Google Ads fits into a complete digital marketing strategy that also includes exceptional SEO, an outstanding website and conversion-focused landing pages.

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Should You Invest in Google Ads or SEO?

One of the questions we're asked most often is: "Should I spend my marketing budget on Google Ads or invest in SEO?"

The answer depends on your goals. Google Ads can generate enquiries almost immediately by displaying your salon advertisement at the top of Google search results for selected keywords.

Search Engine Optimisation (SEO), on the other hand, builds long-term visibility by helping your salon rank naturally in Google's organic search results.

The strongest salon marketing strategy combines both.

Google Ads delivers immediate visibility.
SEO creates sustainable, long-term traffic.

Together they generate more enquiries while reducing your long-term advertising costs.

Many salon owners begin with Google Ads to generate new business quickly while their SEO gains momentum. As organic rankings improve, they often reduce their advertising spend and continue receiving enquiries through free Google search traffic.

If you have a website that is fully search engine optimised, then you will appear at the top of Google searches for multiple key salon phrases. This will happen organically without the need to pay for an advert. Many web users are sceptical of the ads and will often gloss over them to find the businesses sitting just beneath them... which is where your salon website should be!

How To Create A Google Ads Campaign For Your Salon

Google Adwords can be an incredible way to put your salon at the top of Google searches and attract lots of new clients.

It can also be an enormously costly and wasteful use of your money if not managed correctly.

At Salon Guru, we initially focus on getting your business to the top of Google searches organically by creating an SEO-optimised website for your hair salon, beauty salon or aesthetic clinic.

It usually takes a few weeks to organically get you to the top of internet searches for multiple key phrases.

Appear instantly at the top of Google

If you want to appear instantly at the top of Google, you might want to try a Google Ads Campaign created by Salon Guru. These are the initial steps we will take when creating your Google Ad:

Identify the group of phrases to target e.g. hair extensions, lip filler, balayage, or hair colour.
Ensure the website landing page has perfect keywords (to reduce click costs) and client "hooks"
Create the keyword list with all variations, match types and negative keywords
Create Google ads with ad groups, titles, descriptions and links
Manage the campaign with more ad groups and phrases as the results are analysed