Salon Marketing online is using your website, Google search & social media to make more money by communicating with new and existing clients. This is also called Salon Digital Marketing.

In simple terms this means..

tell your best story, to clients everywhere, all the time

Salon Digital Marketing

  • Your "best story" means using great client images, the best photos of your salon, recent 5-star client reviews & short videos.
  • "clients everywhere" means reaching people on Google searches, social media, emails, text messages and adverts.   Be everywhere! 
  • "all the time" means having a consistent salon marketing plan that delivers your message - all the time!

Using our knowledge gained from 20 years and more than 230 salon clients worldwide we have created a website full of the best Salon Marketing Guides, Examples and Tips. This page will introduce you to the best salon marketing ideas for your hair or beauty salon or aesthetic clinic. It also gives vital tips on how to improve your website, Facebook, Instagram, Google Search, Google Business Profiles....and much more.

salon digital marketing website

Your salon website

Your website is the foundation for the best salon marketing plan.

So, read how to make your salon website the best in your area with examples and checklists.

Know your numbers of visitors, where they came from and your most popular web pages.

salon digital marketing social media

Social media

Facebook & Instagram are vital tools for your marketing "story".

Use our examples and guides to learn about salon social media adverts, plan better posts and reach more people.

Understand how to use hashtags, influencers and competitions .

salon digital marketing google

Google = clients

Google search and your Business Profile are THE most important way to attract new clients, and are FREE to use.

Learn about search rank and get a free report for your salon .

Update your Google Profile. Most salons overlook this FREE tool.

More reading, guides, tips and examples for Salon Digital Marketing

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Salon websites

Your website should be the centre of all your marketing as most clients will visit to learn more about you before they make that decision to make an appointment. So make sure your salon marketing plan includes website changes every month and seasonal offers to entice clients to book.

What makes the best salon website?
Get a free detailed Audit Report for your salon website
Salon Website Design checklist of key features
SEO for salon websites to rank at the top of search

Salon Media icon

Salon social media marketing

Social media like Facebook & Instagram can be an incredible way to get more clients for your salon or clinic - but they can also be a complete waste of time or even put clients off.

Are you posting your BEST images, using the right hashtags, and reaching out to local influencers? These links about salon social media marketing will help....

An intro to social media marketing for salons
Examples of salon Facebook & Instagram adverts
A Guide to salon Facebook & Instagram adverts

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Salons on Google

Google is by far the biggest and best way to bring new clients IF you understand how to put your salon or clinic at the top of searches.

We are world experts at Google SEO for salons and clinics and these are just a few links to get you started.....
Get a FREE Search Engine Report for your salon in your town
How to claim and use your Salon's Google Busines Profile
Are Google Adwords worth the cost for salons?

more on Salon Digital Marketing...

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November and Christmas – Salon Marketing Plan

November & Christmas Salon Marketing. Preparation for Christmas and maxing your income from final days of your salon offers.

October – Salon Marketing Plan

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September Marketing Plan for Salons

September is a quiet month for events with many people still on holiday or paying for their recent vacation...

July & August – Salon Marketing Plan

Summer • Music Festivals

  This page provides the subjects for your Salon Marketing campaigns for July & August with a focus on Summer, Festivals, Prom & Graduation Balls and National Blow Dry Day...

June Salon Marketing Plan

Our lead stories this month will focus on summer hair & beauty, festivals and Father's Day!