Salon Marketing online is using your website, Google search & social media to make more money by communicating with new and existing clients. This is also called Salon Digital Marketing.
In simple terms this means..
tell your best story, to clients everywhere, all the time
- Your "best story" means using great client images, the best photos of your salon, recent 5-star client reviews & short videos.
- "clients everywhere" means reaching people on Google searches, social media, emails, text messages and adverts. Be everywhere!
- "all the time" means having a consistent salon marketing plan that delivers your message - all the time!
Using our knowledge gained from 20 years and more than 230 salon clients worldwide we have created a website full of the best Salon Marketing Guides, Examples and Tips. This page will introduce you to the best salon marketing ideas for your hair or beauty salon or aesthetic clinic. It also gives vital tips on how to improve your website, Facebook, Instagram, Google Search, Google Business Profiles....and much more.
Your salon website
Your website is the foundation for the best salon marketing plan.
So, read how to make your salon website the best in your area with examples and checklists.
Know your numbers of visitors, where they came from and your most popular web pages.
Social media
Facebook & Instagram are vital tools for your marketing "story".
Use our examples and guides to learn about salon social media adverts, plan better posts and reach more people.
Understand how to use hashtags, influencers and competitions .
Google = clients
Google search and your Business Profile are THE most important way to attract new clients, and are FREE to use.
Learn about search rank and get a free report for your salon .
Update your Google Profile. Most salons overlook this FREE tool.
more on Salon Digital Marketing...
This is our entry into the British Hairdressing Business Awards "Best Salon Marketing Campaign" on behalf of the Voodou salons...
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September Marketing from Salon Guru - What's Important at YOUR Salon? Some suggestions; 1...
UPDATED to show the actual results over the 16 weeks of the campaign...
An insight into Salon Online Marketing by Salon Guru, provider of websites and marketing tools to over 230 salons worldwide...
November & Christmas Salon Marketing. Preparation for Christmas and maxing your income from final days of your salon offers.
October is all about Breast Cancer Awareness and pre-Christmas planning...
September is a quiet month for events with many people still on holiday or paying for their recent vacation...
Summer • Music Festivals This page provides the subjects for your Salon Marketing campaigns for July & August with a focus on Summer, Festivals, Prom & Graduation Balls and National Blow Dry Day...
Our lead stories this month will focus on summer hair & beauty, festivals and Father's Day!