Facebook and Instagram are the best free marketing tool for salons.
But many salon owners do not recognise the amazing potential of social media to increase their salon income and attract new clients.
Working with almost 200 salons for close to 20 years means that we have a massive amount of experience. So this page provides a quick summary of the things to learn and then links to much more detailed guides, examples and explanations.
Facebook for hair & beauty salons
Facebook for salons the basics:
Creating and managing your salon's pages and content
We have created 3 guides to help Hair & Beauty salons using Facebook and each one delves a little deeper into the initial set-up of Facebook for salons. All three guides can be downloaded on this page.
Facebook & Instagram adverts:
To attract new salon clients and recruit staff
New Clients: Using social media adverts to attract new salon clients is one of our most valuable areas of expertise.
Examples - some new client campaigns we have run and the results achieved - read it here
Guide - an incredibly detailed guide to help you create your own adverts - read it here
Read - how we won Best Salon Marketing Campaign and the incredible results achieved - read it here
Salon Recruitment: For many years we have been running very successful adverts to find salon staff on Facebook and Instagram. The adverts can ONLY target stylists or beauty therapists in the salon's area so are very cost-effective
Read - a guide on how to use social media to recruit experienced salon staff or apprentices - read it here
Instagram for hair & beauty salons
The best salon Instagram accounts
Instagram for salons has become the most talked-about social media platform over the past decade. But, how do the best salons on Instagram use this brilliant marketing tool?
Our guide to Instagram for salon marketing
Instagram is enormously popular and growing at a rapid rate, so if you are trying to capture the attention of the 14-25 age group, then Instagram is the place for Salons to promote themselves!
Read: our guide The Rules of using Instagram for Salons
Social media and in-salon Photos
Your team are creating beautiful, head-turning hairstyles and hair colours, so how can you share their work for clients to see but also protect your rights as the salon owner?
Read: our guide The rules for taking in-salon before & after photographs