Spring Hair & Beauty Offers and Wedding Hair Inspiration are the 2 “lead stories” this month… plus some focus on Men’s Hair Trends.
Your April Salon Marketing Plan should include Spring updates to offers, new website home page images, new seasonal articles, posts to facebook and twitter (with links to your site) and mass client emails/newsletters.
If you do not already send out a monthly newsletter, talk to your Client Manager about setting this up. It’s a great way to drive new clients into your salon and to remind existing clients to book an appointment.
Spring Hair & Beauty Offers
Spring is the perfect time for a hair makeover so why not encourage clients into your salon with some special hair and beauty offers?
We have added below a gallery of images that are perfect for facebook posts, adverts and email blasts. Remember to always link to a page on your website to drive traffic.
Here are some suggestions to maximise your salon income during April.
1. Create a Spring Packages or Promotions page on your website main menu
2. Introduce a Spring Gift Voucher Special Offer page on your website
3. Have a single page that links to all your Spring news, offers, packages & vouchers
If you have lots of Spring news, offers, packages and gift vouchers, consider setting up a special Spring 2016 section on your website, with a link on your main menu and on your home page.
The Wedding Season Is Fast Approaching…
Now is the time to encourage brides-to-be into your salon to get their hair trials sorted out in time for their weddings later in the year.
If they have not already offered, ask your Client Manager to write a Wedding Hair Ideas article for your News section on website. Consider some Wedding Packages or Promotions too and remember to share the information on your social media platforms.
Sixth Sense Salon have a great section for Weddings which can be further boosted with articles on wedding hair articles.
Men’s Hair Trends
Spring is a time for reinvention and makeovers so try and encourage more men into your salon with some special offers especially for them. Your Client Manager can also add an article on Men’s Hair Ideas & Trends to your website for you to share via Facebook etc.
The images below have been sized so they are perfect for you to use on Facebook to accompany your posts or as adverts.