SEO: Search engine optimisation for salons & clinics
Want your salon or clinic to be busy with a stream of new clients?
The solution is a search engine-optimised website that dominates local Google search.
Search engine optimisation
Search engine optimization (or SEO for salons & clinics) vastly increases the visibility of your website & business when people search on Google for key salon phrases in your area.
When your salon or clinic website appears at the top of Google searches, you will get a constant flow of new visitors. And when they land on your fabulous, fast-loading website, they are just a click away from booking an appointment at YOUR salon or clinic!
- SEO keywords
Search engine keywords
The list of top searched phrases for salons & clinics is huge and ever-changing. Knowing those valuable phrases and targeting them is our expertise.
- Local SEO
Local salon & clinic SEO
Ensuring our clients DOMINATE Google search in their area is always our number 1 aim. Beating all your competitors and always being in front of prospective clients.
- Google Profiles
Your Google business profile
The best local SEO strategy should also include your Google Business Profile. A well-maintained profile can drive up to 30% of all new clients to your website and business.
- Google Adwords
Google Adwords for salons
Should you pay extra to run Google adverts? Our answer is always 'no'. Not until your website and local SEO are perfect as that traffic and those clients are free forever.
If you are keen to start improving your website and get more clients and income, request a free and detailed rank report by clicking on the button below.
We will send you your Google search rank for about 100 local phrases relevant to your salon or clinic.
How to optimize for search engines
So now we recognise the importance of search engines, how do you get your salon or clinic website a higher Google search rank?
Search engines give their results in order of "relevance" or "importance". They are trying to give the searcher the best possible answer to the question they asked. So if you type in "hair salons in Chelsea" you will get a long list of suitable websites.
Google and other search engines decide where your website will rank by looking at a variety of factors such as:
- does your home page contain information on key services?
- does your website have informative pages focusing on all of your services?
- is the content on your website relevant? Google and Bing check ALL the words, images and headlines on every page to see if they have the "right" number of keywords that people are searching for.
- is your website busy and up-to-date? A website will be given added importance if it is regularly updated.
- do other websites link to your website? Search engines will give higher priority to a site that has lots of good "external links". i.e. other websites that point to your website.
- is your website fast-loading, mobile-friendly and secure?
So to get a great ranking, your website needs to be secure, fast, and mobile-friendly. It needs just the right amount of content, keywords, lots of people coming to your site for the new content, and some good-quality websites linking to you.
At salonguru, we continually research and update the list of key phrases to ensure the best Google SEO results for hair salons, beauty salons, aesthetics salons, spas, and skin clinics. By doing this, our 230+ salon clients can continue to climb higher up the Google rankings and attract more people through their salon and clinic doors.
Search engine keywords
If you want your salon or clinic to be busy with lots of new clients, your priority is to ensure you have a search engine-optimised website. That means targetting the relevant phrases (search keywords) that your clients will use when searching for a salon or clinic, or the many services that you provide.
How to optimize for search engines
So now we recognise the importance of search engines, how do you get your salon website a higher rank with SEO for Hair Salons or SEO for hairdressers?
Search engines give their results in order of "relevance" or "importance". They are trying to give you the best possible answer to the question you asked. So if you type in "hair salons in Chelsea" you will get a long list of suitable websites. In fact a list of 350,000 possible "answers"!
Google and other search engines decide where your website will rank by looking at a variety of factors such as:
does your home page contain information on key services?
does your website have informative pages focusing on all of your salon services?
is the content on your salon website relevant? Google and Bing check ALL the words, images and headlines on every page to see if they have the "right" number of salon keywords that people are searching for.
is your salon website busy and up-to-date? A website with high traffic for the phrase you used is likely to be relevant. A page highlighting your service, for example, will be given added importance if it is regularly updated.
do other websites link to your website? Search engines will give higher priority to a site that has lots of good "external links". i.e. other websites that point to your website.
is your salon website fast-loading, mobile-friendly and secure?
So to get a great ranking, your website needs to be secure, fast, and mobile-friendly. It needs just the right amount of content, salon keywords, lots of people coming to your site for the new content, and some good-quality websites linking to you.
At Salon Guru, we continually research and update the list of key phrases to ensure the best Google SEO results for hair salons, beauty salons, aesthetics salons, spas, and skin clinics. By doing this, our 220+ salon clients can continue to climb higher up the Google rankings and attract more people through their salon and clinic doors.
Search keywords and phrases for Hair & Beauty Salons and Aesthetic Clinics
As you can imagine, the list of top searched phrases for salons and clinics is huge and ever-changing. To give you an idea, here are some of the most searched Google phrases for hair & beauty salons and aesthetic clinics:
Hair salon keywords
- Hairdresser
- Hair salon
- Hair stylist
- Hair styling
- Hair cut
- Hair colour
- Highlights
- Hair extensions
- Barber
- Barbershop
Beauty salon keywords
- Beauty salon
- Beautician
- Beauty therapist
- Skin clinic
- Spa
- Skin treatments
- Waxing salon
- Hair removal salon
- Massage salon
- Massage treatment.
Be the best!
- Best salon
- Good salon
- Top salon
- Award-winning
- Local salon
- Vegan salon
- Sustainable salon
- Best salon reviews
- Number 1 salon
- Leading salon
Search Engine Optimisation FAQs for salons & clinics
What is Search Engine Optimization?
«Search Engine Optimization or SEO is the process of getting your website as high as possible on search engines such as Google and Bing. The higher your salon website is listed, the more people are going to see and potentially visit that website.
Why is SEO important for hair & beauty salons?
«A fully search engine optimized website will start moving to the top of 'Google searches' which means your website will be seen by more people looking for your services. Salon Guru optimises hair, beauty and aesthetics salon websites for multiple keywords and phrases to cover as many potential search phrases as possible in your location.
Is my salon website search engine optimized?
«Try some searches on Google in your town, city or region to see where your salon ranks. Use phrases like "hair salon in...." "massage in..." or "balayage in...." with your location. If you are not ranking highly on these searches, you should consider investing in search engine optimisation for your salon website. You can ask for a free rank report for your salon here.
How do I get my salon or clinic website higher on search engines?
«Google and other search engines decide where your website will rank by looking at a variety of factors such as whether:
- your home page contains information on key services
- your website has informative pages
- your salon website words, images and headlines have the 'right' number of keywords people are searching for
- other websites link to your website
- your salon website loads quickly, is mobile-friendly and secure.
Does a Google Business Profile improve my Google rank?
«Yes! Google recognises and trusts websites that have an accurate and detailed Google Business Profile. Google Business Profile listings are completely free to set up.
Google also puts the best websites in their Google Map Pack. The Google Map usually displays the top 3 websites above the traditional organic search results. If your salon website has great search engine optimisation, your salon should appear in the Google Map Pack and towards the top of the organic internet search listings.
How do I check how my salon website is performing?
«Salon Guru provides all our clients with a Google Rank Report every 3 months to help us identify which phrases could "do better". Make sure you have Google Analytics and Google Webmaster which will help you - or us - to understand your salon's web traffic.
Find out more about the importance of Google Analytics here.
What are salon & clinic SEO keywords?
«Keywords and key phrases are the words and phrases that are most commonly searched for. Keywords for hair salons include:
- Hairdressers
- Hair Salon
- Hair Stylist
- Hair Styling
- Hair Cut
- Hair Colour
- Highlights
- Hair Extensions
- Barber
Include your location and other phrases that are widely searched such as 'best', 'good', 'top', 'vegan, 'sustainable' etc.
Over time the keywords and phrases should develop to include all your services and products with every variation possible.
Different pages should be created on your website for each of these salon keywords and phrases. Each page needs the 'right' percentage of keywords with matching headings, images and inbound links form other trusted websites.
How does Google rank Search Engine Optimized websites?
«Google and other internet search engines use an algorithm to work out which websites can be 'trusted'. Put simply, Google is looking for hair salon websites that are informative and knowledgeable about all things to do with hairdressing! Similarly, beauty salon websites need to contain lots of useful information about beauty services.
What are the best ways to get to number 1 on Google search?
«Salon Guru recommends these top 4 tips to help your hair salon or beauty salon website get to the top of Google searches:
- Write about your key services and include your location on your website home page
- Create lots of web pages containing information about your key services
- Remember to include your location and ensure your website loads quickly and is optimised for mobiles.
- Include links from respected websites to your website. Make sure the details those websites hold about your business are correct.
If you are looking for an immediate solution to improve your salon's SEO ranking, contact i[email protected] for help.
How quickly can my website get to the top of Google?
«Once your website has been fully search engine optimized, you will start seeing improvements in your 'Google ranking' within a couple of weeks. We usually tell our salon clients to wait 4-6 weeks before they can expect to see their website on the first page of Google for lots of key phrases in their location.
Can I use Google Adwords to get to top of search engines?
«If you have a website that is fully search engine optimized, then you will appear at the top of Google searches for multiple key salon phrases. This will happen organically without the need to pay for an advert. Many web users are skeptical of the ads and will often gloss over them to find the businesses sitting just beneath them... which is where your salon website should be!
What are SEO Meta Tags?
«Meta tags are "invisible" tags that provide information about each web page to search engines and website visitors. They are vital for SEO because they make it easier for search engines like Google to work out what your content is above. The most important meta tags include:
Title: This is a short snippet - usually about 55-60 characters long - that explains what your page is about. Include your location.
Meta Description: This is usually 155-160 characters long and contains a more detailed explanation of what your page is about.
Alt Text: This is a short snippet that is added to every image on your website. It should include a brief description of what your page is about, including location.
Header Tags: These are called H1s, H2s and H3s. These headings appear in on each page and contain useful information about your service, including some references to your location too.
