Social Media
Our Social Media Services
for Salons on Facebook & Instagram
More salon clients from Facebook & Instagram
The BEST social media posting and training for salons, from the experts with hundreds of clients worldwide.
As world leaders in Salon Digital Marketing, we offer 2 services to grow your salon's social media :
Social shadowing for 3 months with expert guidance and tips every week.
Regular posting to your salon's Facebook & Instagram pages.
Social media shadow training for salons
How it works
Our social media shadowing & training provides an initial expert audit & report of your salon's social media.
Then we watch, guide and suggest with regular reports and advice on how you can improve your salon's social media.
The price
The cost is £100 or €120 per month for 3 months.
You can then choose to continue with our social media help & training month by month at the same cost.
With our salon social media experts' guidance, you can gain valuable insights into your potential clients and their behaviours on Instagram. This information can help you tailor your content to your audience, boost your engagement and build your following.
What is included in our social media shadowing for salons:
Before starting the social media shadowing service, we will perform a detailed initial social audit which will:
- Check all information in the social media profile - address, contact details, website links and services
- Check that booking links are easily accessible if applicable.
- Review the quality of images, video content and reels
- Assess highlights where available
- Assess the page layout - is the grid aesthetically pleasing? Is there a posting theme?
- Audit caption quality - is there a consistent call to action?
- Are relevant hashtags being used?
- Are suppliers and stylists tagged in posts?
- Insight reports - current reach, engagement rate, audience
What we then help with over the 3 months of social media shadowing:
- How to take good eye-catching, images
- How to catch audiences' attention with great video
- Programmes to use for video editing
- Give examples of the best hashtags to use
- Caption ideas (how to lay out a caption and call to action)
- Graphic ideas, borders, and creating a salon theme.
- How regularly to post and what time of day is best?
- Content ideas for the team to use each week.
Will will send a report at the end of every month so that you can see how your social media numbers have improved and what is working (or not).
Additionally, we can help you identify opportunities to collaborate with other brands to increase your reach and visibility on the platform. By using the expertise of our social media team, you can create a comprehensive strategy that will help you to not only grow your Instagram following but convert that into more salon or clinic clients.
Our salon social shadowing service can be a game-changer for your business. By taking a data-driven approach to your content and engagement tactics, you can optimise your efforts and achieve measurable results.
Social media posting for salons
What it is
We support over 220 salons and have 20 years of experience. No one can match our salon website expertise.
How it works
Marketing your salon online is more than just having the best website - and we are masters in digital marketing for salons.
The price
We run award-winning social media advertising campaigns and provide a social media posting service for many salons.
Want more info?
Use this form and we will send you an information pack containing...
* examples of salons using our social media services
* more details about our social posting plans.
Salon social media shadowing
Rather than taking over your salon's social media, social shadowing is an initial review with suggested changes and then a weekly report or call for tips & guidance.
This means you learn very quickly under the guidance of salon social experts.
Our review and weekly suggestions include images/videos, quality, brand, your "voice", hashtags, plans for growing followers, and how to get more clients.
Cost
One-off £350 or €/$420
Gives the initial review and 3 months of constant shadowing and reports
Can include Facebook & Instagram
Price excludes vat in UK
Our salon social posting service
We work with you to plan what to post, where, and when.
Our Social Media team posts on Facebook & Instagram.
We send regular reports on the success of the campaign.
All 3 plans usually have a set-up fee of £200 that is currently FREE.
3 package costs
Bronze 3 posts a week £250 or €/$300
Silver 4 posts a week £300 or €/$360
Gold 5 posts a week £400 or €/$480
More regular posting by request
Monthly prices exclude vat in UK
Some example Instagram layouts from our salon and clinic clients....
Example Social Media posts from our salon & clinic clients....
More about our social media services for salons
Social media is one of those things that many salon owners see as a bothersome “to do” part of the job and, when you’ve had a busy day in the salon, is often a forgotten part of salon marketing. You know how important posting on social media is, you know lots of people who have managed to grow businesses from the ground up using social media, but how did they do it?
One of the most essential things about posting on Facebook & Instagram is for your salon is to be consistent. For many salons, it can be up to 3 weeks before you post and then you add a flurry of images that you’ve saved over those weeks. This can mean that the message on any of these posts is lost amongst the masses.
Many of our clients say that they simply have not had the time to post consistently whilst running their salon, and they don’t really know where to start – which is where the Salon Guru social media posting service comes in.
Our team works on hundreds of salon websites and marketing campaigns, so we are the experts in hair, beauty and aesthetics marketing for salons. We plan website & marketing content months in advance and are best placed to plan your social media posts. We know the best times to post to gain maximum engagement for your social media profiles, using Facebook and Instagram to grow your client base and showcase what your business does best - your portfolio of work.
Recent statistics show that images showing real customers using products and pictures with faces get up to 38% more engagement. Using images of real clients, before and after images, videos and images personal to your salon will showcase your brand and show your prospective clients exactly who you are.
A social media marketing plan for your salon
We take the time to discuss with you your goals for social media. Do you wish to:
• Grow your following
• Recruit new staff
• Entertain and inform existing clients
• Advertise your latest offers & promotions
• Create a brand
• Something else…
We will also take the time to find your ideal salon client so that we can focus your social media on that client, filling your salon with the type of clientele that you wish to have.
What our salon social media posting service offers
Instagram posts
Facebook posts & boosting (plus advertising campaigns)
We can engage with other brands and clients on your behalf
We can monitor your messages and highlight any who request appointments
Research and monitor hashtags (each week to avoid “shadowban” terms)
Develop a personalised social media strategy
Complete social media audits to help teach you how to do it for yourself