Selling More Late Deals
The Golden Rules of how to sell more Salon Late Deals
After helping over 100 salons promote their late deals over many years, we know that those who do very well follow some basic rules.
Here are our top tips on how to sell more Salon Late Deals.
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No time to schedule? Use our NEW Permanent Deals that you set just the once - or ‘favourite deals’ that you can republish in a matter of seconds at the start of each new week. Click here to read more on how to add late deals.
So if you have an event you can have some deals on their own page JUST for that date/event. Or promote a new/returning stylist on their own page and place JUST their deals on their page. Or launch a new service on its own page and have deals JUST for that service on the page.
Tailor Late Deals to specific pages like ‘hair colour’ or ‘gents hair’, too. You can fine-tune your marketing or create a campaign based around one particular subject. Click here for a great example.
You can tailor the add-on depending on the kind of service the client has claimed. You may want to add an Olaplex treatment as an optional add-on when someone claims a hair colour deal, for example. This is producing some fantastic results.
- Work alongside your Client Manager to send one short, snappy, image based e-shot per month to your client database, linking through to your Late Deals page.
- Ask your staff to share a link to that week's late deals once a week - maximising coverage and getting invaluable exposure for free.
- Spend £10 or so per week on a targeted Facebook advert. We can help with this - simply ask your Client Manager for assistance.