Google Business Profile Management

We have written this very detailed guide on how to find and claim your salon's Google Business Profile.

Google has changed the name of Google Profiles several times so you may find references to Google Business Listings, Google Map Pack, Google Local and Google My Business.

Yes. This guide shows you how to optimise the services, descriptions and other info on your Google Listing, and then make regular updates to improve the search rank of your salon's Google Profile.

Yes, multiple users can manage a Google Business Profile. You can add managers with different levels of access, such as owners, managers, and site managers, to help maintain and update your profile.

Yes, you can. Google Business Profile Performance Insights gives you a simple breakdown of the analytics relating to your search performance. This includes showing the number of views your listing has had, the types of interaction your performance is having; for example people asking for directions, the number of calls, how many people have clicked through to your website etc.

Yes. Your Google Business Profile shows your business information in a Google search whilst Google Search Console gives detailed insights into how your website is performing and shows the key words that are driving traffic to your website.

It is very easy to grant others access to your GBP. You can decide the level of access you give too.

Absolutely. An accurate and current profile helps improve your local search ranking, making it easier for potential customers to find you. Better still, businesses with well-maintained profiles are more likely to be featured in Google’s Local Pack (the set of three local business listings that appear under the map in search results).

You can reach a wider audience and in turn enhanced online visibility leads to more potential customers finding you in local search results. It also offers cost-effective marketing as it is a free tool which can provide significant benefits.