Reviews & Your Google Business Profile – Essentials Guide
Google Business Profile - Best Practices
Your Google Business Profile (GBP) is one of the most important tools for connecting with customers and improving local visibility.
We can handle most of the work for you, but your involvement is essential. These simple steps can make a huge impact on your salon’s visibility in local Google searches.
If you need any further help or guidance, please get in touch with your client manager, who will be happy to assist you.
REVIEWS
Google reviews are not optional; they are one of the biggest ranking factors for local search and directly impact how often new clients will find you. Getting more reviews has to be a non-negotiable and persistent part of your salon marketing.
Google reviews affect rankings based on the overall quantity, quality (average star rating), and relevance of the reviews.
Ensure you make it a priority for every [stylist/therapist] to actively encourage clients to leave a Google review after their visit. It really does make a difference.
Freshness is a ranking factor. The goal is to maintain a steady, consistent flow of fresh, authentic reviews. This sends signals to Google and shows potential customers that your business is active and relevant.
QR CODE & POSTERS
We can design a QR code and matching posters for your salon that can be placed on mirrors, at each station, or in the reception area, making it quick and effortless for clients to leave a review.
Simply request this from your Client Manager.
SALON SPY
We strongly suggest using Salon Spy review system.
These reviews link directly with most salon software, so clients automatically receive a review request after their appointment, which also prompts them to leave a Google review. If you are a Salon IQ client, they offer 3 months free.
It's a simple, automated way to generate a steady flow of reviews and massively boost your online visibility. To find out how to do this, read our quick and easy guide.
SEND AN E-SHOT
Encourage reviews via a short and snappy e-shot, going directly to your data base. Your Client Manager can create and schedule this for you.
CREATE TEAM INCENTIVES
Create a fun team competition to see who can get the most Google reviews! Friendly rivalry can not only boost motivation but also drive real results for your salon’s visibility.
Offer incentives such as a gift voucher, a free lunch, or an early finish for the top performer.
WHATSAPP MESSAGING
Adding WhatsApp messaging to your Google Business Profile makes it easier for clients to contact you instantly. It allows quick questions, bookings, and follow-ups, all in a familiar, convenient chat format that helps turn interest into appointments faster.
All we need from you is your business phone number in international format e.g. 441234567890.
A few important things to note: the number should be a business number, not a personal one, since it will be visible to customers. You will also need someone to keep an eye on incoming messages, and each profile can only have one WhatsApp number.
