Introducing Salon Guru's New Reviews Widget
How To Display All Your Salon or Clinic Reviews In One Place
Salon Guru has developed a nifty new widget which allows us to display all of your salon reviews in one place. That means we can showcase Google reviews alongside your website reviews and Best Salon reviews ... and we are working with other reviews providers to get them on board too!
Displaying reviews on your website helps keep visitors there for longer. When someone lands on your site and immediately sees genuine client feedback, it reassures them that they’re making the right choice. This sense of trust reduces hesitation and stops potential clients clicking away to Google or social media to look for reassurance elsewhere.
Reviews also play a huge role in increasing bookings and enquiries. When testimonials are placed near booking buttons, treatment descriptions, or consultation forms, they help turn interest into action. A glowing review at just the right moment can be the final nudge someone needs to go ahead and book.
While your website explains what services you offer, reviews show what it actually feels like to visit your salon. They bring your client experience to life by highlighting your atmosphere, the friendliness of your team, the results you deliver, and the consistency of your service - all key factors when someone is deciding where to book.
Most importantly, reviews add authenticity and credibility to your brand. Any salon can claim to be “the best in town,” but real client feedback proves it. Featuring genuine reviews on your website shows confidence in your work and helps position your salon as established, trustworthy, and professional.
Why Is It Important To Get Lots of Reviews?
1. Reviews build instant trust: Most new clients have never met you or stepped into your salon. When people see real clients raving about your hair, beauty, or aesthetic treatments, it reassures them that they’re in safe, professional hands.
2. People actively look for reviews before booking: Before choosing a salon, clients will almost always do an online search to find out more about you. If they see a salon with plenty of recent, positive reviews, they’re far more likely to book.
3. Reviews help you stand out from local competition: In most towns, clients are choosing between several salons offering similar services. Strong reviews give you a clear edge.
4. Reviews improve your visibility on Google: Google loves reviews. Regular, positive reviews help your salon appear higher in local search results when people search things like “best hair salon near me” or “beauty salon in [town].” More visibility = more bookings.
Your Reviews, Styled As You Want Them
When it comes to displaying your reviews on your website we can style them in line with your branding. We always recommend you have a reviews page on your website where all of your reviews can be easily reviewed. Google also loves to see reviews on your home page - so consider adding your reviews using our new Reviews Widget.
Salon Guru works with 200+ hair, beauty and aesthetics clients across the English-speaking world. We usually start by building a new website with the very best Search Engine Optimisation to ensure your business is as high as it can possibly be on Google searches for lots of key phrases.
But we don't just stop there. One of our first questions to clients is 'what do you need help with?' Perhaps you need new clients or help in retaining existing clients or maybe you are not getting the right calibre of stylists through your doors. Whatever you need help with, we can help.
We create bespoke plans for your precise needs and will allocate a dedicated Salon Guru Client Manager to help you on a monthly basis.
How Can Salon Guru Help You?
Let's start with an informal chat so we can work out how we can help you and your business thrive during these challenging times. Email [email protected] or complete the form below.
We also offer:
- Website builds with excellent SEO
- Marketing guidance
- Google Business Profile audits & updates
- Meta advertising
- Newsletters
- Social strategy
- SEO campaigns
- …or we can run marketing for you completely.
Why Choose Salon Guru?
We are the global leaders in hair, beauty and aesthetics websites.
- 200+ industry clients
- Specialists in salon SEO
- Experts in Google Business optimisation
- Marketing built for stylists and beauty therapists, not corporates
- Global experience, local results
We don’t just make websites… We build client-generating systems for salons and self-employed stylists.
