Getting Seen By AI Tools

Getting Your Website To Rank Well On AI Tools - Salon Guru's Supercharged SEO Service

AI is rapidly changing how people search. More and more potential clients are choosing salons based on what they find in ChatGPT, Google AI Overviews, and other platforms - often before they even visit a website. If your salon or clinic isn’t showing up in these AI-powered results, your competitors could already be poaching your clients - new and  existing.

The good news? Salon Guru is already ahead of it. Our Supercharged SEO Service has been designed to put your business front and centre in both traditional search and AI search.

What Is Salon Guru's Supercharged SEO Strategy?

• We're changing how we write website content – answering real questions in a direct, simple way that AI tools can easily find and show.
• We're adding 'Structured Data' (also known as schema markup) behind the scenes to help Google understand your services better.
• We're displaying Google reviews directly on your home page.
• We test your salon's visibility in AI tools to ensure the right information is displayed.
• We make front-end content improvements - like tailored FAQs and a more AI-friendly writing style.

What Is Structured Data?

Structured data (also known as schema markup) is a specific type of code we add to your pages to help web crawlers and AI systems to understand what your content represents. It follows a standard format, making it easier to categorise information accurately. It gives Google clearer context about what your content is about and in turn, boosting your chances of standing out in its AI Overviews and AI Mode. It is one one of the key practices that Google, for example, recommends to ensure your content performs well in its AI search features.

Why Is Structured Data Important For AI Search Visibility?

Adding structured data to your content doesn’t directly boost rankings, but it does offer a key benefit that improves how your pages perform in traditional and AI search. In a nutshell - it helps improve Google’s understanding of exactly what your page is about. When it can clearly identify the type of content, like an article, product, event, or FAQ, it’s more likely to show it for the right queries. Outside of AI search, pages with structured data are eligible for enhanced features like rich results, which can include star ratings, images, or quick answers - a win all round.''

HELPFUL EXTRAS

Case Study AFTER Supercharged SEO Service
Here’s a quick case study from a North London salon client (14 years and counting):

July 2025 was their busiest month ever – in both income and client numbers
They now rank in Google’s top 3 for 572 phrases, with 499 at #1
They’re showing up in top AI Overview results

What made the difference:

A shift to AI-optimised content strategies - including schema, FAQs, and answer-driven content - as outlined above.
Regular updates to their Google Business Profile.
Automated review requests (using SalonSpy in this instance).
Your Google Business Profile and Google Reviews play a major role in achieving results like these. You can view full details and examples HERE 

TOP TIP

Fill out every business profile on the internet. This is your first zero, yet most people skip it. Claim and complete:

• Google Business Profile (or leave it to us!)
• Bing Places
• LinkedIn company page
• Facebook, Instagram, X, Threads, TikTok
• Yelp,  etc.

And yes, actually fill out the “About” sections. That’s where AI pull context from. Look for niche local directories too.