the Best Salon Website & Marketing award goes to….
Our client Voodou has won Best Salon Website (twice), Best Online Salon, Best Salon Innovation and Best Salon Marketing (twice).
This page explains how they own their many awards and also offers download links to their winning entries.
This page is all about Voodou's best salon website, but these buttons highlight how we can help you grow your business >>
Winning Best Online Salon at the Creative Head awards the judges praised "their high-performance salon website that attracts a large number of visitors and their very impressive social media advertising to attract new clients."
Download the winning entry form below that shows in enormous detail why they won and why their salon website and digital marketing were judged as possibly the best salon website in the world! This is a very comprehensive report – you will need an hour to read it.
And then over a number of years, they won many awards for their online marketing at the British Hairdressing Business Awards...
In the first year, they won the prestigious industry award Best UK Salon Website.
And then the next year their entry went into great detail about Salon Late Deals – the system we first developed for Voodou that allows them to add and manage last-minute discounted hair appointments to fill empty appointment slots. Late Deals generated a great deal of income in the previous year and were a groundbreaking innovation in salon marketing and income generation. That entry won the award for Best Salon Innovation.
The judges praised Voodou for being "at the forefront of salon marketing and websites using the internet".
If you want to know what gives Voodou possibly the best salon website and marketing in the world - you can download and read their 16-page entry for the awards on this page.
The entry document includes -
LOTS of facts and figures about their most successful Salon Internet marketing campaigns.
Here are a few snippets to whet your appetite -
- In Quarter 1 we attracted 63,000 unique visitors, an increase of 76% on the same period last year.
- Voodou also has probably the busiest Salon Facebook page in the UK and one of the best in the world. Our Facebook fans have now passed 27,000.
- We add new stories, galleries, images, product promotions and offers to our website every week.
- Whereas others may have a “blog” where they occasionally add new content, our entire website is a Content Management System (WordPress).
- Offers are always supported by name & email capture –so the client registers for the offer by leaving their contact info and gets an automated email response as their “voucher”.
- We now have over 35,000 names & emails we use for regular email blasts and Newsletters.
- We have possibly the biggest salon facebook page in the UK.
- We also regularly promote our page and website with Facebook adverts by gender, age, distance from the salon and even their interests.
- Our most recent email campaign focused on the Last Minute Voodou system to help raise awareness and led to over 1,000 additional clicks through to our salon website in the first 4 hours.
- Our online Salon surveys are replacing new client Welcome Packs and Recommend a Friend vouchers and cards.
Voodou sets the standard for a busy & profitable salon website that attracts lots of new clients and increased salon revenue.
Please note - this is a comprehensive report on what makes an award-winning salon website - you will need a spare hour or two to read it.
Click the image below to visit the Voodou award-winning salon website.