How 1 salon increased their web traffic 1000% in 6 months
Imagine if you salon website was not just busier, but massively busier.
This is how 1 salon (with our guidance) went from 33 visitors a day to over 350.
Thank you to Glo Extensions of Denver for describing their journey with Salon Guru –
In February of 2012, we started looking into re-branding our salon. We knew the current name and branding wasn’t ideal and we were searching for a consultant who could really help us understand the salon industry and the best way to come up with an actionable measurable plan.
As we did a ton of research, we kept coming across Salon Guru on many different blogs and educational posts. He really seemed to be at the forefront of web design, branding on the Internet and SEO. Needless to say, we called Phil, had a great conversation and started working together immediately! Phil re-designed our entire site, guided us through best practices for layouts, content, photos etc.
The results have been absolutely staggering and more than we ever imagined this quickly. Our new site www.gloextensions.com launched on April 20th, 2012. At the time we were only averaging about 30-40 site visits per day. Not to mention the fact that we mainly do hair extensions, which is not a low priced item. Our Google rank in Denver, CO was 76th for Hair extensions and out of the top 100 in almost every other category we listed.
Here are the results as of our first 6 months under Salon Guru’s guiding hand.
#1 Google Rank for Hair Extensions in our area
47,000+ website views
Addition of 5 new videos to the website
2 new downloadable guides for client education
Average daily visitors went from 33 to over 350!
We’re seeing around 8000 visitors per month to the website
Average revenue per month for 1 location has already gone up $3000 compared to last year.
What’s even more impressive is that you must keep in mind that we are not a large Salon with multiple locations. We are a highly specific salon concentrating on only a few areas. Despite that restriction Phil has over delivered and given us some real excitement in building our business for the future!
How to get this kind of explosive growth of your salon website?
There are a number of ways to generate this kind of massive increase in traffic to your salon website, and we have guided many salons in the US and UK through the process.
It is not rocket science – but it is based on 20 years knowledge & expertise in the hairdressing industry and salon websites.