Phil Evans Managing Director of Salon Guru

Meet Phil Evans - Managing Director of Salon Guru

For more than 25 years, Phil Evans has been helping hair salons, barber shops and beauty clinics grow through intelligent digital marketing.

As the Founder and Managing Director of Salon Guru, Phil has become one of the industry's leading authorities on salon websites, search engine optimisation (SEO), Google Business Profiles, AI search, online marketing and client generation.

Today, Salon Guru supports more than 230 salons and clinics across the UK, Ireland, Australia, New Zealand, the USA, Dubai and beyond, helping businesses attract more clients, increase revenue and build long-term success through proven digital marketing strategies.

Although Phil spends much of his time analysing websites, search rankings and marketing performance, he enjoys switching off whenever possible.

Away from his computer you'll usually find him playing padel, hiking, travelling and enjoying Spanish tapas.

Professional Biography

Phil's career began in the computer software industry, where he spent more than 20 years designing, developing and implementing complex software systems for businesses.

Working with numerous programming languages, operating systems and database technologies, he developed an exceptional understanding of software architecture long before the internet became mainstream. During the mid-1990s, Phil was designing and building some of the UK's early commercial websites, giving him first-hand experience of the evolution of the World Wide Web from its infancy.

As online technology matured, Phil recognised the enormous opportunities the internet presented for independent businesses. Combining his technical expertise with a passion for marketing, he focused his attention on helping hair and beauty businesses succeed online.

This ultimately led to the creation of Salon Guru, which has grown into one of the world's leading digital marketing agencies dedicated exclusively to the salon and aesthetics industry.

Today Phil works with salon owners every day, helping them improve their visibility on Google, dominate local search results, increase online bookings, recruit better staff and build stronger client loyalty through effective digital marketing.

computer software industry

Phil's Career Timeline

1980s–1990s – Software Development

Spent more than two decades working in the computer software industry.
Designed and implemented complex software systems.
Developed expertise across numerous programming languages, databases and operating systems.
Built some of the early commercial internet websites during the mid-1990s.

Early 2000s – Entering the Hair & Beauty Industry

Began specialising in marketing and management solutions for salons.
Combined technical software expertise with emerging online marketing strategies.

2006 onwards – Founder & Managing Director, Salon Guru

Founded Salon Guru with just one client - Voodou in Liverpool
Developed hundreds of salon and clinic websites.
Expanded services into SEO, Google marketing, email marketing, paid advertising and social media.
Built an international client base across multiple English-speaking countries.
Established Salon Guru as a leader in salon website design and digital marketing.

Phil Evans' Areas of Expertise

Phil and his team specialise purely in helping hair salons, beauty salons, aesthetic clinics, barbershops, hair loss clinics, and spas.  We are experts in:

Phil's technical background enables him to understand not only how websites should look, but how search engines, AI platforms and user behaviour interact to generate measurable business growth.

A Leading Educator In The Salon Industry 

Phil is widely recognised as a leading educator within the professional salon industry. He regularly presents webinars, speaks on podcasts and delivers practical marketing advice that salon owners can implement immediately.

Recent webinar topics include:

Supercharged SEO for AI

How Google Business Profiles Generate New Clients

Growing Your Salon During Times of Economic Uncertainty

Marketing Ideas To Attract New Clients

His presentations are known for translating complex digital marketing concepts into practical, easy-to-follow strategies that deliver real business results.

Grow My Salon Business Podcasts:

Phil has been a guest on Antony Whitaker's internationally respected Grow My Salon Business podcast which has become essential listening for salon owners looking to improve their marketing performance. In 2026 Phil will become a regular contributor to Grow My Salon Business, building on his podcasts including:

Mastering Google for Salons

How AI is Changing the Future of Search

Press Interviews & Articles:

In June 2026 Phil Evans highlighted Salon Guru's work helping salons thrive in a competitive marketplace in the prestigious USA News publication.

Phil has also featured in Hairdressers Journal International, discussing how salon websites should work harder to attract and convert new clients, sharing practical advice on creating websites that become genuine business assets rather than simply online brochures. 

He has also written extensively on salon marketing, SEO and digital growth for many respected trade publications, including Professional Hairdresser, Creative HEAD, and Nails Magazine.

His articles cover topics including Search Engine Optimisation, Google Business Profiles, website design, email marketing, social media, client retention, digital marketing strategy, and AI search optimisation.

Phil is one of the founding experts behind The Salon Business Collective, working alongside leading specialists in salon software, HR and business coaching to provide free educational webinars for salon owners.

The Collective brings together industry experts to help salons improve profitability, recruitment, pricing, marketing and operational performance.

Salon Guru features in USA News June 2026

Salon Guru Awards & Recognition

Best Salon Marketing Award for Salon GuruThrough Salon Guru, Phil has helped create award-winning salon websites and has built one of the most respected digital marketing businesses serving the professional hair and beauty industry.

One of Phil's proudest achievements was helping Voodou Salons in Liverpool win Best Salon Marketing Campaign at the Hairdressing Business Awards. 

Phil Evans, MD of Salon Guru, said: “Voodou were our first website client 10 years ago and we now support over 230 salons. We are delighted to help them rethink their marketing campaigns each year to reach more clients - and win more awards.”

The award recognised Salon Guru's marketing expertise in creating innovative Facebook & Instagram adverts for Voodou.  Once a client visited the salon, they would then automatically receive emails and texts to encourage future visits.  The whole campaign was linked to Voodou’s website which has also won awards for Best Salon Website and Best Online Salon.

Whether he's speaking at an industry event, appearing on a podcast or helping an individual salon owner improve their online performance, Phil remains passionate about one goal: helping salons, barber shops and beauty clinics grow through smarter digital marketing.

Written by Phil Evans, Managing Director of Salon Guru. Phil has over 25 years' experience in salon marketing and has helped over 400 salons improve their online visibility and client acquisition. If you'd like to know more about how Salon Guru can help your salon or clinic thrive, book a call with Phil at [email protected]