Webinar: AI & SEO for Salons and Clinics

Important takeaways for business owners....

All attendees to make a list of key search phrases relevant to their salon services.
All attendees to check their search rankings on mobile and computer for their key phrases at different distances from their salon.
All attendees to note their current search rankings for all phrases at different distances to establish a baseline.
All attendees to develop a plan to improve their website content with structured data, FAQs, and reviews.
All attendees to ensure their Google Business Profile is regularly updated with new content, photos, and responses to reviews.
All attendees to request a free rank report from SalonGuru.net if they are not current clients.
Phil to send the webinar recording, free guides, and links to resources to all registered attendees in the next couple of days.

Introduction
Salon Guru: 20 Years of Expertise
Phil and Sarah hosted a webinar for Salon Guru, introducing the company's 20-year history and expertise in serving the hair and beauty salon industry globally. They explained that the company, founded by Phil, now has 230 clients worldwide and will share knowledge and best practices during the 30-40 minute session, which will be recorded for those unable to attend. The webinar will include live examples and detailed discussions, with follow-up guides and resources to be provided to participants in the coming days.

SEO Evolution for Local Salons
Phil discussed the evolution of search engine optimization (SEO) and its impact on local business visibility, particularly for salons. He explained how Google's search results have transformed from listing websites to including Google Profiles and now AI-driven results. Phil emphasized the importance of optimizing both websites and Google Profiles to dominate local searches, highlighting the significant opportunities and challenges posed by these changes. He encouraged attendees to test their business's local search visibility and provided actionable steps for both existing clients and non-clients to enhance their online presence.

AI Targeting Boosts Salon Revenue
Phil presented results from Salon Guru's AI targeting strategy, showing significant improvements in client interactions and revenue for several long-term salons. He highlighted that one salon achieved £4,500 per week on a new client offer without any advertising spend, while another salon in London saw a 47% increase in Google Business Profile interactions over six months. The results demonstrated that focusing on AI targeting and optimizing Google profiles can lead to substantial business growth, with some salons achieving record-breaking income without traditional advertising costs.

AI Search Optimization for Salons
Phil and Sarah demonstrated how to conduct live searches using Google AI and ChatGPT to showcase the visibility of their salon clients. They highlighted that Anthony James Hair Salon, Blondie Salon and Spa, Afrotherapy, and others appeared at the top of search results for specific services like balayage, hair color, and psoriasis treatment. They emphasized the importance of optimizing content on websites and Google Business Profiles to achieve high rankings across different search platforms, including AI results and ChatGPT. Phil noted that AI search results are dynamic and may disappear temporarily, while Sarah stressed the need for clients to create personalized lists of key search phrases to monitor their online presence effectively.

SEO and Structured Data Strategies
Phil explained the importance of dominating search tools through website SEO, Google profiles, and reviews. He emphasized the use of structured data, or schema, to make it easier for Google to understand and rank a business's website. Phil showed examples of how structured data can improve search results for various aspects like jobs, recipes, and local businesses. He also highlighted the effectiveness of structured data in boosting a business's online presence and attracting clients.

Optimizing Salon Online Visibility
Phil explained how to improve online visibility for salons and clinics through structured data, SEO, and Google profiles, emphasizing the importance of dominating search results. He outlined steps to assess current rankings, improve website content, and enhance Google profiles and AI results. Phil also addressed questions about existing clients, AI changes, and timelines for results, noting that each service has different implementation times and costs. He encouraged attendees to request a free rank report and schedule a conversation for a bespoke plan.