SEO – Fixes and Tweaks

When we run rank reports its is important to look for any weaknesses or drops in rank and try to "fix" any issues.
This page will list issues as found and what was done to fix them.

Generic salon phrases could do better.
Men's Hair does not rank.

The Fixes -
Home page has SEO text but NOT linked to better About Us (rename Best Salon) page with Reviews.
Home page - add some Reviews.
Add Areas we cover on all key pages with SEO text like Expert Hair Colour Lossiemouth & Elgin.
Men's Hair page is called Gents and H2s are weak too.

RESULT:
to follow...

Altrincham ranks poorly.
Hair Colour phrases could do better.

The Fixes -
Home page needs SEO text linked to better About Us (rename Best Salon) page .
Home page - change "what our clients say" to "Our Best Salon Reviews" and link to Reviews page.
Change Areas we cover on all key pages to SEO text like Expert Hair Colour Hale & Altrincham... same for other pages.
Hair Colour page has too little text. Add more Reviews.

Suggestions - some colour related Reviews would give that page 5 gold stars. Same for other pages.

RESULT:
to follow...

S J Forbes Egham...
Many phrases for Staines rank poorly.

The Fixes -
Home page SEO text needs "Best Hair Salon in Egham & Staines".
Change Areas we cover on all key pages to SEO text like Expert Hair Colour Egham & Staines... same for other pages.
Less areas would give better results - perhaps Egham, Staines and 1 other.

Suggestions - some colour related Reviews would give that page 5 gold stars. Same for other pages.

RESULT:
to follow...

S J Forbes Windsor...
1. Generic phrases like salon and top salon are outside top 3.
2. Salon Reviews at number 4.
3. Bridal Hair drops to number 4.

The Fixes -
1. Home page SEO text needs to be nearer top and needs salon in text. Linked page has title "About Us".
2. Reviews page says "Testimonials" should be "Salon Reviews Windsor".
3. Bridal Page has too little text.

Suggestions - some colour related Reviews would give that page 5 gold stars. Same for other pages.
Change Areas we cover to Expert Hair Colour near you... same for other pages. Less areas would give better results.

RESULT:
to follow...

This page dropped from number 1 for Hair Colour Dudley to outside the top 50 https://www.alexanderjamessalon.co.uk/hair-colour-halesowen-dudley/

The Fixes - All in One Title had Colouring (not colour) and Halesowen,Dudley. The missing space after the comma means its all one word to Google.
One image had no Alt - now set to Hair Colour Dudley
Sidebar map image had no alt (affects all pages)  - changed to Hair Salon Dudley, Halesowen
Suggestions - some colour related Reviews would give the page 5 gold stars.
Change Areas we cover to Expert Hair Colour near you...
There are no keywords in bold or italics - just 2 or 3 variations is good.

RESULT:
3 days later that phrase back at number 1! Other colour phrases had big jumps too.

Hush Birmingham (like most salons) struggles to get to the top of Google for the generic phrases hair salon, beauty salon, best salon, top salon...

The Fix : We added this new page with highly optimised titles, and content. 
https://www.hushhair.com/our-hair-beauty-salon/
To add more text and good SEO titles we added some reviews manually with the keywords as H2s e.g. ‘Best Salon in Birmingham’. These can be fictitious or tweaked for the right text.
We then added pulled in Reviews to give the pager 5 gold starts on Google.
Suggestions: Add a text row to Home as 2nd row with perfect SEO text that links to this new page. E.g. "What makes us the best Hair and Beauty Salon in Birmingham?
Change page Title from "Our Hair & Beauty Salon" to the 1st H2 "What Makes Us The Best Hair & Beauty Salon in Birmingham?"

RESULT:
2 weeks after new page and Home text (change from 3 months ago).

Phrase Rank Change
good hairdressers Birmingham 6 2
good salon Birmingham 2 8
salon Birmingham 4 4
hair salon Birmingham 4 3
best salon reviews Birmingham 4 2
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