Facebook advertising campaigns: Key Steps
These are the steps to follow when planning a facebook adverts campaign.
On the website
What is the Offer?
What are the T&Cs.
What is the end date (can be extended later).
Create a page with a banner, text, download form and auto email.
Add banner to Home page and on Offers page (get the salon’s permission).
The Manager/advert creator needs to be..
1. Admin on the Page (Like 1st)
2. Added to adverts account (Friend the owner 1st)
What is the start and end date (as in T&Cs)?
What is the daily budge? Many start high (£50) and reduce after 5 days (£20).
Supply 5 or 6 images. Mike can make into 1200x627px banners with text (supply the text).
If the offer is also not “not been in 12 months” plan a client email.
If you extend the offer plan an email like this
If you extend the offer end-date update the page, email and adverts end date.
Please plan at least a week ahead for these to be created.
If they do not have budget hours arrange for an extra charge of 4 hours = £200+vat.
Advert examples (click to view)
Video adverts are about 1/4 of the cost per click. We need short videos at highest resolution (quality). We can crop and add slow mo.