Most website designers will focus all their efforts on the appearance of your Salon Website without thinking about its real purpose.
It is vital that the design of your Salon Website site has 1 aim – put more MONEY IN YOUR POCKET !
So although an attractive and engaging website is important, do not lose sight of the enormous potential to improve your Salon’s income & profit.
We create the best award winning Salon Websites
For Salons in the United Kingdom & United States
To get new clients & money with the best salon website
The key elements of the Best Salon Websites include –
- Create a strong Salon identity – your brand
- Inform your customers about your Salon
- Inform YOU about your customers
- Capture client information for marketing
- SELL your services and products
- Have content that is timely, relevant and interesting
- Engage clients with “calls to action”
The first 2 in this list are often managed reasonably well by salon websites – but the other 5 very important elements are either completely missing or handled poorly.
Throughout this site you will find many examples of how to ensure ALL these requirements are part of your salon website – giving you more clients, better retention and higher average bills.
Each item in the list is explored inwith specific examples of the tools to use and the actions to take.
We also describe how to implement these tools, systems and ideas in– a chronological guide that will allow you to improve your salon website and salon performance step-by-step over a period of time.
A final important note before you explore this site, to make the most of your salon website and maximise the effect on your performance remember – this is a long campaign not a single battle.
Be prepared to invest time and money over the next 2 years and the results will astound you.
But all long journeys start with that first step…