Simone Thomas Case Study

When you are building an international reputation for diagnosing and treating various hair loss and scalp conditions, it's important to have a website and online presence that not only reflects what you do but can also help you reach a wide audience.

So when salon owner Simone Thomas came to Salon Guru with her specific needs, we began working with her to create a bespoke, interactive and search-engine-optimised website to promote the huge variety of expert services available from her Bournemouth salon & hair loss clinic.

Simone already had an existing website that performed well in terms of SEO when compared to most salon websites, but we knew we could build upon this.

Since launching the new website in August 2019, Salon Guru has helped Simone Thomas achieve incredible results with her new website enjoying some of the highest rank results of all of our 230 salons worldwide.

Website Visitors Have Doubled

The number of Hair Loss/Hair Phrases ranking at number 1 on Google stood at 76 before we launched the website. They now have 241 phrases - a whopping 217% increase.

The number of Google phrases in the top 3 was 109 and is now 339 - up 211%.

The number of visitors to the website before August 2019 was 4,400 compared to 10,820 in 2023 - up 146%.

In the past 3 months alone (up to December 2023), average monthly Google searches for Simone Thomas went up by 96% to 4,619.

Spend on Google Adverts Reduced to ZERO

Before moving to Salon Guru, Simone Thomas spent thousands of pounds on Google adverts. Since the new site launched they have spent ZERO on Google adverts because they now rank so highly on organic Google searches that there is no need to pay extra. This shows the power of having a website that is properly search-engine-optimised.

Facebook Reach Increased By 781% and Instagram by 1,400%

We also began social media posting for Simone Thomas. By targeting the right subjects, using eye-catching imagery, and posting at the most appropriate times of the day, we managed to massively improve the salon's reach on both Instagram and Facebook.

Statistics from January 2022 to December 2023 revealed:

Facebook reach increased by 781.5% - reaching 155,730 people.

Instagram reach increased by 1,400% to 43,060 people.

96.8% of their audience across Facebook and Instagram are UK-based and this percentage is made up of towns and cities near the salon which means they have no fake followers or people who would never realistically visit the salon.

The most popular posts on Facebook have had 28,493 clicks.

How Did We Do It?

A great deal of ongoing research was carried out for Simone Thomas to find out which terms people are searching for when it comes to hair loss services.

Before building the website, we looked into which phrases and services we should focus on. We discovered that important phrases included Trichologist and Trichologist near me UK (both are more highly searched for than Hair Loss Clinic, for example); Cancer Hair Loss; Hair Loss Treatment; Wigs; Covid Hair Loss and Alopecia Treatment... and many many more.

We created detailed pages on the website to help clients find the information and services, which also helps in terms of search engine optimisation.

Upon launching the website we allocated a dedicated Salon Guru Client Manager called Caroline Younger to serve Simone Thomas' needs. Caroline continued carrying out research to enable her to write monthly expert tips, blogs and FAQs on key topics.

Of course, online marketing for salons is not solely about SEO. Salon Guru also helped Simone Thomas to engage with existing clients. Caroline created regular monthly newsletters which enjoyed a high open rate and regularly updated the Simone Thomas Google Business Profile. She also liaised with our Salon Guru Social Media team who posted on the business's social media platforms to ensure a joined-up approach.

Client Manager Caroline Younger explains: "It's important to understand your client and their needs so I stayed in regular touch with Simone and her team to find out what was going on in the salon. I could then come up with relevant marketing ideas and liaise with the client and the Salon Guru team to make sure were all promoting the same product or service with the correct branding and tone of voice. It has been a pleasure helping Simone Thomas's business to grow and, in turn, reaching people out there who are struggling with hair loss issues."