Google Business Profile Optimisation for Hair & Beauty Salons
If you own a hair salon, beauty salon, barber shop, skin clinic or aesthetics business, your Google Business Profile (formerly Google My Business) is one of the most powerful marketing tools available to you - and it's completely free.
When potential clients search for services such as "hairdresser near me", "balayage specialist", "beauty salon in Winchester" or "Botox clinic near me", Google typically displays a map along with a selection of local businesses before showing traditional website results.
If your Google Business Profile isn't properly optimised, you will undoubtedly be missing out on a significant number of enquiries and bookings.
Local rankings are influenced by relevance of information provided, how far away you are, and how prominent you are as a salon or clinic. Your business information must be accurate and complete and you need dozens if not hundreds of positive reviews to help your salon appear more prominently in local search results.
Voodou Hairdressing in Liverpool gained
0
new client interactions in 1 month
compared to 1 year ago
Monaco Salon in Tampa gained
0
new client interactions in 1 month
compared to 1 year ago
Hush Hair in Birmingham gained
0
new client interactions in 1 month
compared to 1 year ago
... all by having a Google Business Profile optimised by Salon Guru
You Really Can Find More Clients Through Your Google Business Profile
Before a potential client visits your website, they are likely to see your Google Business Profile. This profile displays:
- Your salon or clinic name
- Address and contact details
- Opening hours
- Services
- Website link
- Photos and videos
- Client reviews and ratings
- Directions to your business
Think of it as your digital shop window. If the information is incomplete, outdated or inaccurate, potential clients may simply move on to a competitor.
Google states that businesses with complete and accurate information are more likely to appear in local search results because it helps Google understand exactly what services they offer and where they are located.
Why Google Reviews Are So Important
A potential client is choosing between two salons. One has 18 reviews and a 4.6-star rating. The other has 275 reviews and a 4.9-star rating. Which one are they more likely to trust?
Online reviews have become the modern equivalent of word-of-mouth recommendations. Before booking a colour appointment, facial treatment or aesthetics consultation, people want reassurance that they are choosing a business with a proven track record.
Google specifically identifies review quantity and review quality as factors that contribute to local search prominence. Businesses with more positive reviews are more likely to rank well in local search results.
Google also loves to see you responding to reviews. Whether a review is glowing or critical, take the time to respond professionally. This demonstrates that you care about client feedback and are actively engaged with your customers. It also helps build trust with prospective clients who are reading your reviews before booking.
The Importance Of Salon Reviews
Google uses reviews as one of many signals when deciding which businesses to display in local search and Google Maps results. More positive reviews, a consistent flow of recent reviews and active engagement with those reviews all contribute to stronger local visibility.
This means that every genuine 5-star review can potentially help:
- Increase your visibility on Google Maps
- Generate more website visits
- Drive more phone calls and enquiries
- Increase appointment bookings.
A steady stream of genuine, recent reviews sends positive signals that your business is active, trusted and delivering excellent client experiences today. If you want help in improving your Google Business Profile and getting more reviews, email [email protected] and let us come up with a strategy for you.
Your Salon or Clinic's Google Business Profile
We Do It For You
Our low-cost Google Business Profile management service puts your salon at the top of local searches with an immediate Profile Audit & Optimisation.
We then put your local map ranking improvements on auto-pilot with constant maintenance & TLC.
Google Profile Audit
- Claim your Google listing
- Check name, address, phone
- Check location pin
- Check business hours
- Add services, prices and descriptions
- Check website & booking links
- Add shop & Gift Cards
- Add Q&As
Google Profile TLC
- Respond to messages
- Respond to Reviews
- Get more Google reviews
- Add photos & videos
- Add offers & news
- Test search phrases
- Record your position
- Monitor other changes
Our Fees per Google Profile:
Use the tabs above ↑↑↑ to change currency
Month 1: Profile Audit, Optimisation and Month 1 TLC - £200
Month 2 onwards: Constant TLC, updates and reports - £200
If you have multiple salons and profiles, please chat with us about a group price. A minimum agreement of 6 months is required.
Use the tabs above ↑↑↑ to change currency
Month 1: Profile Audit, Optimisation and Month 1 TLC - €230
Month 2 onwards: Constant TLC, updates and reports - €230
If you have multiple salons and profiles, please chat with us about a group price. A minimum agreement of 6 months is required.
Use the tabs above ↑↑↑ to change currency
Month 1: Profile Audit, Optimisation and Month 1 TLC - $270
Month 2 onwards: Constant TLC, updates and reports - $270
If you have multiple salons and profiles, please chat with us about a group price. A minimum agreement of 6 months is required.
Real results for Hair & Beauty salons
We don’t just optimise profiles — we deliver measurable growth.
- Increased Google Maps visibility for local salons
- More phone calls and direction requests
- Higher booking rates from local search
Example: A salon moved from outside the top 10 into the Google 3-pack, resulting in a big increase in bookings.
Incredible Results From Salon Guru's Google Business Profile Services
Afrotherapy North London - April 2026 versus April 2025
- 1,321 Business Profile interactions +11% growth
- An increase of 122 potential customers in one month
Combers Hairdressing Taunton - 8 months after we started their Google Profile optimisation...
- Monthly client interactions are up from an average of 580 in 2024 to 776 now.
- That is an increase of 34% or 196 more clients every month
Voodou Liverpool - April 2026 versus April 2025
- 2,916 Business Profile interactions +31.9% growth
- An increase of 705 potential customers
Just 5 months after starting the Google Profile work for this salon...
- Their profile was seen by 1,154 in a month, up from 499 last year
- That is a 131% increase
Terence Paul Didsbury Manchester - August 2025 versus August 2024
- 549 Business Profile interactions (up from 451) +21.7% growth
- An increase of 98 more potential customers
Terence Paul Knutsford - August 2025 versus August 2024
- 403 Business Profile interactions (up from 325) +24.0% growth!
- An increase of 78 more potential customers!
1 year after we started their Google Profile optimisation...
- Monthly client interactions are up from an average of 2,807 in 2024 to 3,189 now.
- That is an increase of 13.6% or 382 more clients every month.
Peter Gotthard Harrogate - June-Aug 2025 (Last 3 months) versus June-Aug 2024
- 1,583 Business Profile interactions (up from 1,276) +24.1% growth
6 months after we started their Google Profile optimisation...
- Monthly searches showing the profile to customers are up from an average of 121 in 2024 to 255 now.
- That is an increase of 110.7% or 134 more clients every month
Use this form to get your free Google Business Profile Audit
Google Business Profiles: FAQs for salon owners…
How do I find and claim my Google Business Profile?
«We have written this very detailed guide on how to find and claim your salon's Google Business Profile.
Can I optimise my own salon Google Profile?
«Yes. This guide shows you how to optimise the services, descriptions and other info on your Google Listing, and then make regular updates to improve the search rank of your salon's Google Profile.
Can I track the performance of my profile?
«Yes, you can. Google Business Profile Performance Insights gives you a simple breakdown of the analytics relating to your search performance. This includes showing the number of views your listing has had, the types of interaction your performance is having; for example people asking for directions, the number of calls, how many people have clicked through to your website etc.
Will having an up to date Google Business Profile for my salon increase my visibility in searches?
«Absolutely. An accurate and current profile helps improve your local search ranking, making it easier for potential customers to find you. Better still, salons with well-maintained profiles are more likely to be featured in Google’s Local Pack (the set of three local business listings that appear under the map in search results).
How can my Google Profile help to grow my salon business?
«You can reach a wider audience with enhanced online visibility, which leads to more potential customers finding your salon or clinic in local search results. It also offers cost-effective marketing as it is a free tool which can provide significant benefits.
Can salons with multiple locations have more than one Google Business Profile?
«Yes, you can add multiple salons. You can create a Google My Business listing for each of them. Find out how to do this here.
How long does it take to rank a salon business on Google Maps?
«Most salons start seeing improvements within a few weeks, with stronger results over 2–3 months.
Do I need salon reviews to rank on Google?
«Yes. Salon client reviews are one of the most important ranking factors.