The Importance Of Your Google Business Profile
More people search for businesses online than anywhere else, so it's important to make sure that your local business listing can be easily found on Google and Google Maps.
Having a Google Business Profile that is accurate, up-to-date, and regularly updated with new blogs, images and offers will also help improve how well your website/salon ranks on Google searches.
Add to this a Search Engine Optimised salon website and a strong social media presence, and you will stand a good chance of being top of Google and on the Google Map too.
We know that up to 35% of visitors to your website now come from your Google Business Profile which makes it an important tool to help drive people through your salon doors.
Why Are Google Business Profiles Important For Salons?
More people search for businesses online than anywhere else, so it's important to make sure that your local business listing can be easily found on Google and Google Maps.
Having a Google Business Profile that is accurate, up-to-date, and regularly updated with new blogs, images and offers will also help improve how well your website/salon ranks on Google searches.
Add to this a Search Engine Optimised salon website and a strong social media presence, and you will stand a good chance of being top of Google and on the Google Map too.
We know that up to 35% of visitors to your website now come from your Google Business Profile which makes it an important tool to help drive people through your salon doors.
What Is The Google Map Pack?
Ideally, you want your salon to appear as one of the top 3 salons on the Google Map Pack. Put some key phrases into Google and see where your salon appears. You can see below that Gatsby & Miller (a Salon Guru client) is number 1 on the Map Pack for ‘hairdressers in Amersham’.
Do You Have Access To Your Google Business Profile?
If you are unsure whether you own your GBP, type your business name in here Here is an example of what you should see.
If you own it – great. Log in here (go to Sign In on the top right). If you get stuck, there are more instructions here.
If you do not have access, get in touch with the person who does and ask them to add you as Admin.
REMEMBER:
Salon Guru can help you with your Google Business Profile. Check out our GBP services here.
Frequently Asked Questions
If you want Salon Guru to help you with your GBP, add your SG Client Manager to your listing by following these steps:
- Log into your Google Business Profile here
- Click Menu / Business Profile settings / People and access
- At the top left, click Add
- Enter your Client Manager’s email address
- Under 'Access', choose to make us both Managers
- Click Invite.
Google likes your GBP to be accurate and regularly updated with new content. Here are the most important steps to take…
Make sure the basics are correct: This includes your salon name, email, phone, online booking link, list of services, opening hours, photos, about us. Make sure everything you list on your GBP is the same as stated on your website.
Set up multiple GBPs if you have more than 1 salon: It’s important multi-location salons have a separate Google Business Profile for each of their salons. You also need to have a separate salon page on your website. You can find out how to create multiple GBPs here https://bit.ly/3GfIl25
Respond to Google Reviews: Find out how to do this here and make sure you respond to both positive and negative reviews in a timely manner.
Add regular updates: Google likes to see a few updates added weekly. Consider adding images taken in the salon, offers, blogs, packages, shop products, sales.
These are just a few of the basics but there is so much more you can do to improve your Google Business Profile
By connecting your GBP to Google Analytics & Matomo. Salon Guru can now make sure your Google Business Profile is connected to Google Analytics and Matomo so we can monitor results.
Of course, we know you are busy people which is why your Salon Guru Client Manager can help you with your Google Business Profile. Let us help you convert local searches into a constant flow of clients for your salon, spa or clinic. Find out about our Google Business Profile Management Service.