Salon website and marketing your own checklist

We help salons GROW

By creating the BEST Websites and Online Marketing

Find out more on a FREE call from our founder Phil Evans - the Salon Guru


The facts : Almost 200 supported salons in the UK, USA and Australia Winner of Best Salon Website Award twice 20 years of helping Salons grow


salon website reviews

The 1st step for any new Salon Guru client is a review of their current salon website and Internet marketing campaign.

We have an extensive check-list of the important elements required to create a high-performance salon website allowing us to carry out a detailed audit.

Feel free to use this checklist to see how your salon website  compares against the best. This is not a complete list but will show the level of analysis required and the reasons why each factor is important.

How visible is your salon’s website?

  • Search engine ranks – for all important hair & beauty keywords & phrases
  • Use of Facebook and other Social Media – reaching new clients
  • Use of Google Adwords – to get your salon to number 1 on Google quickly
  • Facebook adverts for your salon – getting your “message” to new and existing clients
  • Comparison against other local hair & beauty salon websites

An effective salon Internet marketing plan?

  • A plan to constantly improve the salon’s website content
  • A calendar of key events, promotions and seasonal offers
  • An ever-changing set of great salon marketing messages

more on Salon Marketing

Tools to measure your salon’s website performance and increase traffic

  • Visitor statistics – so we know how many, from where, reading what page
  • Sign-up forms – to capture client information
  • Use of back-links – improves SEO and brings new visitors
  • Analysis of keywords, headings and tags – vital for great salon search rankings

more on SEO for salons

Tools that improve salon turnover and bring new clients

  • Vouchers and other calls to action  – to get immediate financial rewards
  • On page salon adverts – to sell your services, promote offers and engage visitors
  • Use of a hair & beauty blog – for up-to-date content and good SEO
  • VIP and membership pages – do you encourage client loyalty?

Salon website technology

  • Hosting location – important for SEO
  • Dynamic content and caching – SEO & speed
  • Shared or dedicated servers – speed & security
  • Cross-browser compatibility – can all your visitors read all the content?
  • All code is compliant – no errors or broken links
  • Visible at all screen resolutions
  • Load speeds – visitors want quick results
  • Are all pages and categories well presented and easy to navigate

Salon Websites – read more