Salon website and marketing your own checklist

salon website reviews

The 1st step for any new Salon Guru client is a review of their current salon website and Internet marketing campaign.

We have an extensive check-list of the important elements required to create a high-performance salon website allowing us to carry out a detailed audit.

Feel free to use this checklist to see how your salon website  compares against the best. This is not a complete list but will show the level of analysis required and the reasons why each factor is important.

How visible is your salon’s website?

  • Search engine ranks – for all important hair & beauty keywords & phrases
  • Use of Facebook and other Social Media – reaching new clients
  • Use of Google Adwords – to get your salon to number 1 on Google quickly
  • Facebook adverts for your salon – getting your “message” to new and existing clients
  • Comparison against other local hair & beauty salon websites

An effective salon Internet marketing plan?

  • A plan to constantly improve the salon’s website content
  • A calendar of key events, promotions and seasonal offers
  • An ever-changing set of great salon marketing messages

more on Salon Marketing


Tools to measure your salon’s website performance and increase traffic

  • Visitor statistics – so we know how many, from where, reading what page
  • Sign-up forms – to capture client information
  • Use of back-links – improves SEO and brings new visitors
  • Analysis of keywords, headings and tags – vital for great salon search rankings

more on SEO for salons


Tools that improve salon turnover and bring new clients

  • Vouchers and other calls to action  – to get immediate financial rewards
  • On page salon adverts – to sell your services, promote offers and engage visitors
  • Use of a hair & beauty blog – for up-to-date content and good SEO
  • VIP and membership pages – do you encourage client loyalty?

Salon website technology

  • Hosting location – important for SEO
  • Dynamic content and caching – SEO & speed
  • Shared or dedicated servers – speed & security
  • Cross-browser compatibility – can all your visitors read all the content?
  • All code is compliant – no errors or broken links
  • Visible at all screen resolutions
  • Load speeds – visitors want quick results
  • Are all pages and categories well presented and easy to navigate

Salon Websites – read more