Our Client Review system is enormously popular and used by most of our salons, but it is important that the system is updated to meet Google’s ever-changing requirements.
These are the changes from February 2019…
3 Types of Salon Review
If you look at this example from Bliss you will see that the Reviews are now shown in 3 sections.
Website Reviews. These are reviews left on your website.
Best Salons Guide Reviews. These are reviews left on Best Salons Guide – our directory of over 1,000 salons across the world.
Testimonials. These have been manually added by copying from facebook, google or client feedback forms. Google requires that these are now called Testimonials.
We have updated all stored reviews added by clients so that approximately half are Website and half are BSG – in future they will be tagged based on where the Review was added. Those added manually are Testimonials.
Why have we done this? It is important that the many thousands of Reviews we have registered are recognised by Google as authenticated and we follow their rules. The new system means we make best use of your reviews.
Auto approval – this is IMPORTANT
Our old system did not treat 1-3 stars as Reviews but instead asked for feedback – and they were never shown on your website. This is known as Review-gating and is not acceptable to Google.
The updated system automatically approves all Reviews – including the bad ones.
For this reason it is vital that someone in your team is monitoring incoming Reviews and managing any bad ones.
What you should do…
1. Leave a Review yourself on your website and check you get the email (as the client) and an email to your salon to say a Review has been left. Task one of your team to monitor these emails and deal with any issues.
2. Bad Reviews can be marked as “Dispute” on YourSalon.co. This unpublishes the Review while you deal with the issue.
The screen on YourSalon.co where you manage your Reviews has been changed to reflect the new system.
Across the top are now Tabs for ..
Reviews : where you go to see your reviews, reply or Dispute them.
In Dispute : all reviews that are being “managed”.
Sharing Info : explains how to publish a Review to your salon page.
Buttons Info : explains what each button will do.
Please talk to your Manager if you have any questions about the new system.