Newsletter Ideas and Examples for Hair & Beauty Salons
We recently published an in-depth guide to email marketing which is a channel that every business should be using, even in these times of social media dominance.
Here at Salon Guru we manage the email marketing campaigns for hundreds of clients. So in this post we’re going to give you some real world examples of the emails that we construct on behalf of our clients. Feel free to use these as a template for your own campaigns.
Mother’s Day Email
There are many special days throughout the year which might be of particular interest to your salon clientele. Mother’s Day is a very obvious one and is a great opportunity to boost sales. Follow our blog to be kept informed in advance of special days that are coming up that you should take advantage of.
One off events to promote
As well as special days that are held annually like Mother’s Day shown above, there will sometimes be big days coming up that are one off. The recent coronation of King Charles is one such example. It was a one-time event not likely to be repeated for many years but it was a huge celebration for the whole country. We really hope you were able to take advantage of it in your salon! But if not, don’t worry, just keep an eye on our blog to be kept up to date with any important dates to be aware of.
Send out a monthly newsletter
Even if you don’t have enough time and resources to email out promotions for every special event, what we do suggest is that you send out an email at least once per month to touch base with your clients. Here are a few examples of such newsletters. Some of them have a headline which focuses on a key theme for the month such as Pride for June, and others are more generic. This will of course need to vary from month to month.
Promote your late deals
If you have some last minute promotions for your clients to take advantage of then obviously an email and social media campaign are going to be the best ways to let your customers know about them. We specialise in late deals so please get in touch if you’d like help in implementing them into your salon.
Keep your customers informed of any important news
If you have have anything exciting going on in your salon then it’s good to keep your customers in the know. Have you won an award? Brought on a great new stylist? Had a celebrity in your salon? Below is an example of a salon who has recently celebrated 12 years in business.
