Discover The 10 Best Hair Salon Websites In The UK & Worldwide
When potential clients are looking for a new hair salon, one of the first things they do is visit a salon's website.
In fact, your website often makes the first impression long before a client calls, sends a message or books an appointment. The best hair salon websites do much more than look beautiful. They inspire confidence, showcase expertise, make booking easy and help salons get found on Google.
At Salon Guru, we've worked with hundreds of hair salons around the world and analysed many more. We've identified the websites that not only look fantastic but also do an exceptional job of attracting and converting visitors into clients.
Combine a high-performing salon website with a well-optimised Google Business Profile and you are on the way to having a winning formula!
Below we reveal some of our favourite salon website examples from around the world...
Key Takeaways:
✔ We look at 10 of the best hair salon websites in the world to understand why they work so well
✔ Each salon website is rated out of 10 for design, ease of booking and SEO content
✔ The best salon websites load quickly, look great on mobile devices, contain service information, stylist profiles, and reviews
✔ We feature a range of our favourite best salon websites - not just Salon Guru websites!
Hair Creations, Dublin, Ireland
Why It Works: A multi-location salon group with an excellent balance of visual appeal, service-focused SEO and clear booking journeys. Their dedicated service pages and strong local SEO strategy have helped generate impressive Google rankings. Case Study about Hair Creations
Website Link: https://haircreations.ie/
Booking Experience: ⭐⭐⭐⭐⭐ Fast and easy to book online or call, with clear booking buttons
Loading Speed 1.5 seconds: ⭐⭐⭐⭐⭐
SEO Score 9.5/10: ⭐⭐⭐⭐⭐ Hair Creations has a huge amount of content depth, dedicated service pages, strong local SEO, FAQ content, conversion elements, reviews, multiple ranking pages and exceptional Google visibility
Yukie Natori New York Salon & Spa
Why It Works: A luxury salon website that immediately creates a premium feel through stunning imagery, elegant design and clear service navigation. Yukie Natori has a strong brand but older website architecture.
Website Link: https://yukienatori-newyork.com/
Booking Experience 5/10: ⭐⭐⭐ No online booking. Clients fill out an online form instead.
Loading Speed 2-4 seconds: ⭐⭐⭐
SEO Score 7.5/10: ⭐⭐⭐⭐ While the website has plenty of content, it only has one page dedicated to multiple hair services and its loading speed could be faster.
Hiikuss Hair Salon – London, UK
Why It Works: A fantastic example of a specialist Afro hair salon website. The content, imagery and SEO strategy are highly targeted to their ideal audience. Case Study about Hiikuss Hair
Website Link: https://www.hiikusshair.co.uk/
Booking Experience 10/10: ⭐⭐⭐⭐⭐ Plenty of online booking links and buttons, plus click to call phone numbers in header and footer.
Loading Speed 2 seconds: ⭐⭐⭐⭐⭐
SEO Score 9.3/10: ⭐⭐⭐⭐⭐ Hiikuss is one of the best examples of niche SEO in the salon industry. It dominates searches around Afro hair in South London through specialist content, location targeting, service pages, FAQs, reviews and strong conversion pathways.
Album Hair – Toronto, Canada
Why It Works: A beautifully branded website featuring strong calls to action, immersive video content, their own images, and a seamless booking experience.
Website Link: https://www.albumhair.com/
Booking Experience 10/10: ⭐⭐⭐⭐⭐ Plenty of online booking links and buttons, plus click to call phone numbers in header and footer, and a form on the contact page.
Loading Speed 2 seconds:⭐⭐⭐⭐⭐
SEO Score 8/10: ⭐⭐⭐⭐ The website gives you all the information you need on the home page including the hair services available, the stylists you can book, and prices. Internal pages feature real images of clients. Adding more structured FAQs to the home page and service pages, and inspiration images on the home page would improve the SEO rating.
The Nest Salons – Dubai
Why It Works: Luxury branding, elegant design and a sophisticated user experience combine to create a website that reflects the premium nature of the salon. Case Study about The Nest.
Website Link: https://thenestsalon.ae/
Booking Experience 10/10: ⭐⭐⭐⭐⭐ Lots of online booking buttons across the website including home page, contact page and service pages. Clients can choose which salon and book directly. Plenty of options to call and WhatsApp their chosen salon too.
Loading Speed 2 seconds: ⭐⭐⭐⭐⭐
SEO Score 9 /10: ⭐⭐⭐⭐⭐ The website features 10 key service pages that are packed with relevant information. The website has a detailed About Us page and displays Reviews and Prices prominently. The SEO is great but the website could be improved by using real client photos to improve the user experience.
Hiroshi Beverly Hills – California, USA
Why It Works: Clean, sophisticated and professional looking website which showcases the team brilliantly while making online booking effortless.
Website Link: https://www.hiroshibeverlyhills.com/
Booking Experience 10/10: ⭐⭐⭐⭐⭐ Online booking buttons in the header and main menu, plus there are booking links for all 13 team members. Clients can also call to book.
Loading Speed 2 seconds: ⭐⭐⭐⭐⭐
SEO Score 7 /10: ⭐⭐⭐At first glance it is difficult to understand the breadth of services available. Only when you delve deeper into the website do you discover they offer hair colour, balayage, perming, hair smoothing - and some page links navigate you off the website (you want to keep clients on your website instead!)
Studio W – California, USA
Why It Works: This website combines strong branding with excellent SEO and service-led content. Great photography and online booking make it easy for visitors to become clients. Case Study about Studio W
Website Link: https://www.studiowsaloncv.com/
Booking Experience 10/10: ⭐⭐⭐⭐⭐ Online booking buttons in the header and main menu, plus there are booking links for all 13 team members. Clients can also call to book.
Loading Speed 2 seconds: ⭐⭐⭐⭐⭐
SEO Score 10/10: ⭐⭐⭐⭐⭐ The home page contains all the information clients require including booking links, consultation links, service information, reviews, and FAQs. There are lots of key services pages containing useful information and real-life client photos. There is also an inobtrusive 'Visit Our Online Shop' tab that can be clicked on every page on the website.
Westfolk Salon – California, USA
Why It Works: A fresh, clean and modern-looking website with just one page which makes it simple to navigate. It contains all the information you require to book a service.
Website Link: https://www.westfolksalon.com/
Booking Experience 7/10: ⭐⭐⭐ Plenty of online booking links but only one phone number is displayed and this cannot be clicked, making it difficult for clients to call.
Loading Speed 1 second: ⭐⭐⭐⭐⭐
SEO Score 7/10: ⭐⭐⭐ This is a one page website so could benefit from individual services pages where clients can find out more about each service available. This would also improve the SEO score.
Voodou Hair Salons – Liverpool, UK
Why It Works: Award-winning digital marketing and funky branding in line with the Voodou vibe helps this website stand out from its competitors. As well as making it super easy for clients to book, read reviews, see real hair transformations, and find out about services and prices, the website also features an innovative Client to Stylist matchmaker.
Website Link: https://www.voodou.co.uk/
Booking Experience 10/10: ⭐⭐⭐⭐⭐ Plenty of online booking links but only one phone number is displayed and this cannot be clicked, making it difficult for clients to call.
Loading Speed 1 second: ⭐⭐⭐⭐⭐
SEO Score 10/10: ⭐⭐⭐⭐⭐ Lots of useful content on the home page and the 10 service pages. Comprehensive About Us and Contact Us pages, clear stylist profiles, real-life hair images, and 1500+ five star reviews ensure this website is found by clients via internet and AI searches. The addition of the Stylist Matchmaker sets this website above the rest.
Salon SCK – New York, USA
Why It Works: Luxury hair salon branding combined with lovely photography and a simple, effective booking journey.
Website Link: https://www.salonsck.com/
Booking Experience 10/10: ⭐⭐⭐⭐⭐ Plenty of online booking links and a clickable phone number makes it easy for clients to call and book.
Loading Speed 1.5 seconds: ⭐⭐⭐⭐⭐
SEO Score 9.5/10: ⭐⭐⭐⭐⭐ Lots of useful content on the home page and plenty of service pages. Comprehensive About Us and Contact Us pages, clear stylist profiles and lots of five star reviews help this salon get found via internet searches. Site could do with some real-life hair images to nudge it to a perfect score.
What Makes A Great Hair Salon Website?
The best salon websites share several key characteristics:
Beautiful Design
A salon website should reflect the salon's brand, personality and target audience. Great design creates a strong first impression and communicates professionalism.
Strong SEO
A beautiful website is useless if nobody can find it. The best salon websites are optimised for Google, with dedicated service pages, location pages, FAQs and helpful content.
A Seamless Booking Journey
Clients should be able to book an appointment within seconds. Clear calls to action and integrated booking systems are essential.
Excellent Mobile Experience
Most salon website visitors browse on their phones. The website must be fast, easy to navigate and simple to use on mobile devices.
Reviews & Proof Your Salon Is The Best
The best websites showcase Google Reviews, testimonials, awards and client success stories to build trust.
Real Hair Transformations
Real hair transformations, salon imagery and team photography help visitors visualise the experience and quality they can expect.
Read our blog 'What The Best Salon Websites Have In Common'. If you are interested in creating a website that looks great, performs beautifully, and gets you seen on internet and AI searches, get in touch by emailing [email protected] for an informal, no pressure chat.
FAQs About Creating The Best Salon Websites
What makes a salon website successful?
«A successful salon website attracts visitors through Google, builds trust through strong content and photography, and makes it easy for clients to book appointments.
What should every salon website include?
«Every salon website should include service pages, online booking, contact information, team profiles, reviews, a gallery and clear calls to action.
Why is online booking important for salon websites?
«Online booking allows clients to book appointments at any time, including evenings and weekends when the salon may be closed.
Do salon websites need a blog?
«Yes. A blog can improve SEO, answer client questions and help attract visitors searching for hair, beauty and aesthetic treatments online. Do not let your website stagnate with no updates - it will do much better in terms of Google and AI visibility if it is updated regularly.
How important are Google Reviews on a salon website?
«Google Reviews help build trust and reassure potential clients that your salon provides high-quality services. We recommend you have all of your reviews showing on your website.
Should salon websites display prices?
«Ideally you should display your prices on your website. Be as transparent as possible when it comes to your prices. Where possible, displaying prices or starting-from prices can help clients make informed decisions and reduce booking barriers.
What is local SEO for salons?
«Local SEO (Search Engine Optimisation) helps your salon appear in searches related to your location, such as "hair salon in Taunton" or "blonde hairdressers in Chertsey." Salon Guru are experts in creating salon websites with strong SEO content.
Why are dedicated service pages important?
«Dedicated service pages help both clients and search engines understand exactly what treatments and services you offer. It also gives you the opportunity to show off your latest before and after transformations - a great way to build trust with potential new clients, while also inspiring existing clients.
How often should a salon website be updated?
«A salon website should be reviewed regularly, with new content, images, reviews and SEO improvements added throughout the year. A complete refresh is recommended ever 3-4 years.
What's the biggest mistake when creating a salon website?
«There are three common mistakes people fall into when creating a beauty salon or hair salon website. The first is having a website that nobody can find because it is not Search Engine Optimised. The second is when web designers focus solely on creating a beautiful site with little thought about the content or the client journey from landing on the website to booking. The third is when a website simply becomes a voice piece for the salon owner so it focuses more on the individual who started the business rather than on the team and services.