A Monthly Breakdown Of How Salon Guru Helped Hiikuss Salon
Case Study:
Hiikuss Hair Salon in Camberwell
What The Client Wanted
Every salon owner wants more clients finding their business on Google, but that doesn't happen by chance. It takes a website that's built with search engine optimisation (SEO) at its heart, combined with ongoing marketing that helps your salon become more visible online.
When Hiikuss Afro Hair Salon in Camberwell approached Salon Guru, they already had a website that had been created by a family member. While it looked the part, it simply wasn't being found in Google searches, meaning potential new clients were choosing competitors instead.
Salon Guru rebuilt the website with one clear objective - to help Hiikuss become one of the most visible Afro hair salons in Camberwell, South London and beyond. From day one, our strategy focused on:
- Creating a modern, mobile-friendly website that converted visitors into clients
- Improving Google rankings for competitive afro & black hair search terms
- Building long-term organic search traffic
- Optimising the salon's Google Business Profile to increase local visibility
- Showcasing the salon's expertise in Afro, Caribbean and textured hair services
- Encouraging more online bookings through Zenoti.
The results were impressive. Within just four months, organic search had become Hiikuss' largest source of website traffic, the salon was ranking at the top of Google for dozens of valuable search terms, and hundreds of potential clients were clicking through to book appointments online.
In this case study, we'll take you through the campaign month by month, showing exactly what Salon Guru did and how the website performed.
Key Results
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Website visitors reached 7,279 between Feb-May 2026
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An impressive 83 key afro hair phrases in the top 3 places on Google
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The growth in using AI search resulted in 358 people finding Hiikuss Hair Salon
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A whopping 15,439 website pages have been viewed in four months since website launch.
At A Glance Results
A snapshot of Hiikuss Hair Salon comparing Feb 1-May 31 2025 to Feb-May 2026 (post website launch).
| Before | After |
|---|---|
| Only 945 website visitors | 7,279 website visitors |
| Only 877 website pages viewed | 15,439 website pages viewed |
| Website not discovered via Google | 45% find website via search |
| Very few bookings | Hundreds of bookings each month |
February - Salon Website Launched
February marked the launch of the brand new website created by Salon Guru. As expected, Google was only just beginning to discover and index the new pages (it usually takes around 4-6 weeks to start seeing SEO great results).
During launch month:
- Organic search generated just 32 website visits
- Organic traffic accounted for only 3% of all website traffic
While these figures may seem modest, they created an excellent benchmark against which future growth could be measured.
Over the next few months you will see how Salon Guru continually monitors performance, improves technical SEO, adds search-focused content and tracks how visitors interact with the site.
March - Google Begins Ranking The Website
Only one month after launch, Google's response to the new website was extremely encouraging. Hiikuss achieved:
- 39 key phrases at number 1 on Google
- 83 search phrases in Google's top 3 places
Some of the number 1 rankings included African hair Camberwell, African American hair Camberwell, Afro hair Camberwell, Afro hairdresser Camberwell, Afro Caribbean hair salon Camberwell, Afro Caribbean hairdressing Camberwell, African hairstyles Camberwell, and award-winning Afro salon Camberwell.
The website was also beginning to gain visibility across wider South London searches.
Some notable improvements included:
- Breaking hair treatment South London ↑ 6 places to number 1
- Hair relaxing prices South London ↑ 5 places to number 3
- Black hairdressers London ↑ 4 places to number 3.
April - Massive Improvement In Organic Search Traffic
April saw the first major surge in website traffic. The new website generated:
- 2,151 website visitors (+156%)
- 4,514 page views (+180%)
The biggest story, however, was Google search. Organic search traffic increased from:
- 32 visits in February to 759 visits in April
- Organic search now represented 37% of all website traffic.
This rapid growth demonstrated that Google's confidence in the website was increasing month after month. To support this momentum, Salon Guru continued improving technical SEO while publishing additional keyword-focused blog content.
May - Organic Search Becomes The Salon's Biggest Traffic Source
Hiikus Hair's Google Business Profile became another significant source of website visitors. During May:
- 404 website visits came directly from Google Business Profile
- Google Business Profile generated 22% of all website traffic
Organic search became the single largest source of visitors. Website performance included:
- 4,220 website page views
- 1,976 unique visitors
- Search engines delivered 45% of all website traffic
Visitors were now finding Hiikuss through six different search engines, demonstrating growing online visibility well beyond Google alone.
June - More Visitors. More Engagement. More Bookings.
June continued the positive trend. The website delivered:
- 4,570 page views
- 2,038 unique visitors
- 578 booking clicks
This shows visitors weren't simply browsing, they were actively moving through the website and taking the next step towards becoming paying clients.
- 44% of all website traffic from internet searches
Google Business Profile results included:
- 449 website visits came directly from Google Business Profile
- Google Business Profile generated 23% of all website traffic
Together, SEO and Google Business Profile were responsible for well over two-thirds of the salon's online visibility.
Optimise Your Google Business Profile
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Improve Your Social Media Presence
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Get Seen By AI Searches
If your salon or clinic isn’t showing up in AI-powered results, your competitors could already be poaching your clients - new and existing.
Advertise With Meta & Google Ads
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Increase Clients & Bookings With Showcase!
Showcase Hair transforms your website into a high-performance new client engine using our clever AI-powered 'receptionist'.
Fancy A FREE Salon Website Audit?
If you're wondering why your salon isn't appearing on Google when clients search for "laser hair removal near me", "beauty salon near me" or "skin clinic", we'd be happy to show you exactly what's holding your website back. Request a free website and SEO audit and discover where the biggest opportunities lie.
Email [email protected] so we can assess whether your website is meeting your needs.
Hiikuss Hair Salon Case Study FAQs
How did Salon Guru improve Hiikuss' Google rankings so quickly?
«Rather than simply giving Hiikuss a new look, Salon Guru completely rebuilt the website with SEO at its core. We created dedicated pages for every key service, wrote keyword-rich content focused on Afro, Black and textured hair, improved the site's technical structure, and optimised it for local searches in Camberwell, South London and London. Within just one month of launch, the salon had achieved 39 Google No.1 rankings and 83 search phrases in Google's Top 3, laying the foundations for long-term organic growth.
Why wasn't the salon's old website performing well?
«Hiikuss previously had a website built by a family member, but it wasn't designed with search engine optimisation in mind. Although it looked presentable, it lacked the technical SEO, local optimisation, content strategy and website architecture needed for Google to understand what the salon specialised in. Salon Guru rebuilt the website from the ground up, ensuring every page helped Google recognise Hiikuss as an expert in Afro, Black and textured hair services.
What SEO work did Salon Guru carry out?
«Much of the work happens behind the scenes and continues after the website launched. Salon Guru improved technical SEO, page speed, internal linking, metadata, image optimisation and local SEO signals, while regularly adding fresh, search-focused blog content. This ongoing optimisation helped organic search traffic grow from just 32 visits at launch to 848 monthly visits within four months, making search engines the salon's biggest source of website visitors.
How did Google Business Profile help attract more clients?
«Website SEO and Google Business Profile optimisation work hand in hand. Salon Guru optimised Hiikuss' Google Business Profile so it appeared more prominently in local searches and Google Maps. By June, the profile was sending 449 visitors directly to the website, accounting for 23% of all website traffic. This meant more local people searching for Afro hair specialists were finding Hiikuss before its competitors.
Did better Google rankings actually lead to more bookings?
«Yes. Increasing website traffic is only valuable if visitors take action. As Google visibility improved, more people clicked through to Hiikuss' online booking system. By June, the website generated 578 clicks to Zenoti, with 483 unique booking clicks, showing that the SEO campaign wasn't just attracting visitors—it was encouraging potential clients to book appointments. Strong engagement figures, including a lower bounce rate and longer visit duration, reinforced that visitors were finding exactly what they needed.
Could Salon Guru achieve similar results for my salon?
«Every salon is different, but the strategy remains the same. Salon Guru specialises exclusively in websites and digital marketing for hair, beauty and aesthetics businesses. We combine stunning website design with technical SEO, local SEO, Google Business Profile optimisation, content marketing and AI-ready optimisation to help salons improve their Google visibility, attract more local clients and generate more online bookings. The Hiikuss case study is a great example of how a poorly performing website can be transformed into a powerful marketing tool that delivers measurable business growth.