Transforming a Wix Website into a Search Leader
Case Study:
Studio W, Castro Valley, California
What The Client Wanted
When Studio W Salon first contacted Salon Guru in September 2022, they had an older Wix website that wasn't generating the visibility they needed.
Many of their core services had little or no dedicated content, making it difficult for Google to understand what the salon specialised in. Their goal was simple: increase online visibility, improve SEO, and generate more new client inquiries through organic search.
Salon Guru rebuilt the website with a search-first strategy, creating comprehensive service pages, improving the site's technical foundation, strengthening local SEO, and continually expanding content to establish Studio W as an authority in its market.
0
In May 2026, Studio W had 177 key phrases at number 1 on Google, compared to just 42 phrases in 2022.
0
24,359 people viewed the Studio W website in 2025, compared to 11,661 the previous year
0
An impressive 60.1% of people found the Studio W website via Google searches in 2025
A Long-Term SEO Strategy Gets Your Website SEEN
The difference between the initial post-launch benchmark and today illustrates what a long-term SEO strategy can accomplish for hair salons, beauty salons and aesthetic clinics.
Before we launched Studio W's new website they had 42 key phrases at number 1 on Google searches. Within weeks more phrases began to appear and climb up the ranks on internet searches. Now - four years on - Studio W dominates search with 177 phrases at number 1 and 249 in the top 3 places.
Securing a top 3 spot on Google is vital because these positions capture the lion's share of search traffic. Searchers rarely scroll beyond the first few options.
Today, Salon W ranks prominently for searches across hair colour, balayage, highlights, Brazilian Blowouts, hair extensions, perms, and dozens of other high-value local services.
Significant Growth In Organic Search Traffic
Rather than relying on quick SEO tactics, Salon Guru focused on building long-term authority through:
- A complete website rebuild.
- Dedicated landing pages for key salon services.
- Comprehensive, search-focused content.
- Technical SEO and on-page optimisation.
- Ongoing content expansion and refinement.
- Local SEO optimisation for Google Search and Google Business Profile.
Nearly four years after launching the website, Studio W continues to grow its organic visibility and remains one of the strongest-performing salon websites in its local market.
Optimise Your Google Business Profile
Optimise your Google Business Profile to rank higher, generate more enquiries, and turn searches into bookings.
Improve Your Social Media Presence
If you don't have the time to post consistently and build your social media presence, our social media experts are here to help.
Get Seen By AI Searches
If your salon or clinic isn’t showing up in AI-powered results, your competitors could already be poaching your clients - new and existing.
Advertise With Meta & Google Ads
Bring more new clients into your salon or promote your newest services with a low-cost targeted Meta or Google Ad Campaign.
Increase Clients & Bookings With Showcase!
Showcase Hair transforms your website into a high-performance new client engine using our clever AI-powered 'receptionist'.
Fancy A FREE Salon Website Audit?
Are you a hair, beauty or aesthetics salon interested in a FREE website audit?
Contact Salon Guru by emailing [email protected] so we can assess whether your website is meeting your needs.