If your salon website is not bringing you new clients, higher average bills and high value services -then it is not working!
A well designed salon website will do all this and more – but it needs a long term commitment and continuous development.
I have spent the last 10 years striving to develop salon websites with 1 aim – bring new clients and higher turnover for the salons. And although there are many other aspects you should include like attractive images, accurate information and interesting content -if you believe that your site can be an engine for higher turnover – then this must be the highest priority.
Why then do most web designers and salon owners overlook this?
Probably because it is difficult, time consuming and a never-ending process – just like running a successful salon !