Archive for 'Salon Facebook'

Facebook announced at the end of February 2012 BIG changes in the layout of Pages for businesses and also the way that they work.

If you have a Salon Facebook page you have until 30th March to plan for the changes – on that date everyone’s page will switch to the new format !

The changes and what they mean for you Salon Facebook Page

Changed ...

The 1st 100 fans are often the most difficult and you may feel like you are talking to yourself when you post with only 5 fans.

But post anyway because when you do get more fans you do not want an empty page.

Get your friends, family and clients to become fans – and as the long facebook address is difficult to type – why not email them all with ...

If you want the best Facebook Page for your Salon follow these great examples for more Salon clients and income.

Winner of the Loreal colour trophy and past winner of North East Hairdresser of the Year.

A vibrant Salon Facebook Page with great content and engagement

A ...

Why Salons often struggle with Facebook

Many tens of thousands of Hair & Beauty Salons now have Facebook pages, and the vast majority get it either wrong or very wrong.

So, before we look at ...

Facebook have introduced some new strict rules about competitions on your Salon’s facebook page.

In essence -

Anytime you run a campaign on Facebook where you wish to select a winner, that is a Promotion and falls under their new guidelines.

And the guidelines say -

You will not administer a promotion through Facebook, except through an application on the Facebook Platform. Administration includes operation of any element of the promotion, such as collecting entries, conducting a drawing, judging entries, or ...

So before we start – what’s the point of Facebook Tabs?

When someone first comes to your salon page as a non-fan they often see the wall – a long list of mini-posts and comments. It tells them nothing about your salon, your skills, your offers or you.

There is the option to switch the “landing page” to one of the other tabs, but ...

When you are 1st running your Salon Facebook page it can be difficult to get the right “tone of voice”.

A common mistake is to make all your posts about salon services or products – so it’s all sell, sell, sell.

And, just like the leaflets that pour thought your letter-box, too many sales messages means they often get ignored.

The easiest way to ...

A great technique to get new fans are “Staff Awards” from your Facebook Tab.

This example places a form with a drop-down selection to choose who to vote for.

It will encourage staff to invite their family, friends and clients to visit your Facebook page, click “Like” and vote.

As most people have about 120 Facebook friends plus their in-salon clients – this can provide a BIG boost to your fan numbers very quickly.

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Many salon owners will have an existing Contact List that includes an email address – and you can put that to great use to build your “fan-base”.

So, if you have a Contact List with an email address of friends, clients or any potential fans for your new page, import them to Facebook and send a mass “Invitation Message”

You will need your ...

The new logo sizes for your salon’s Facebook page are 180 pixels wide by a maximum of 540 pixels high -as in the examples above.

Ensure you create a logo the full width or Facebook will re-size it to ...