Steven Scarr Hairdressing, Coxhoe, County Durham
What The Client Wanted
When Steven Scarr Hairdressing approached Salon Guru, the salon already had an established online presence but felt the existing website no longer reflected the quality, professionalism and modern image of the brand. There was a clear opportunity to improve both the user experience and the salon’s overall online visibility.
The client wanted a website that felt more contemporary, visually engaging and easier for clients to navigate across both desktop and mobile devices. At the same time, improving SEO performance was a major priority. The salon wanted to increase visibility in local search results, attract more organic traffic and strengthen rankings for key hairdressing services.
There was also a strong focus on creating a website platform that could continue to grow over time through additional SEO content, blogs, FAQs and service-focused landing pages. The goal was not simply to redesign the website aesthetically, but to create a long-term marketing strategy capable of generating consistent new client enquiries.
What Our Client Has To Say About Salon Guru
"We’ve recently worked with Stef our account manager on the redesign of our new website, and the experience has been exceptional from start to finish.
From the very beginning, she truly understood our vision and translated it seamlessly into a site that reflects our brand perfectly. Her attention to detail, creativity, and ability to align with our direction made the entire process feel effortless.
She showed incredible patience throughout, especially when it came to refining imagery and shaping the right content. Nothing ever felt rushed instead, she guided us, offered valuable insight, and supported us in making the best decisions for the business.
What really stood out was her commitment to getting it right. She challenged where needed, advised with confidence, and ultimately helped us create something we are genuinely proud of.
The end result is a website that not only looks incredible but feels completely aligned with who we are as a brand. We couldn’t be happier and would highly recommend her to anyone looking for a professional, collaborative, and results-driven experience." - Stephen Scarr Hairdressing.
Significant Growth In Organic Search Traffic
One of the strongest indicators of success following the relaunch has been the growth in organic search traffic.
Organic traffic refers to people finding the salon naturally through search engines rather than through paid advertising, making it one of the most valuable long-term sources of new client enquiries.
Our team of SEO experts focused on improving content for key services including hair colour, hair extensions, and wigs, toppers and hair loss solutions.
From February 1 to May 26, 2026, the Steven Scarr Hairdressing website received 2,552 visits directly from search engines, representing a 52.4% increase compared with the same period in 2025. Organic traffic accounted for 53% of all website visits, an increase from 49% the previous year.
By comparison, during the same period in 2025, the website generated 1,675 visits from organic search. The growth achieved in 2026 demonstrates how effective technical SEO improvements, improved website structure and refreshed content can positively influence search visibility in a relatively short period of time.
The increase in organic visibility is particularly important because these users are actively searching for hairdressing services, meaning they are far more likely to convert into genuine salon enquiries and bookings.
In just 3 months since re-launching Steven Scarr's website in 2026:
52.4% increase in website visits from internet searches
1458 potential new clients
82 key phrases at number 1 on Google
Plus a further 68 phrases in top 3 places on Google
SEO Rankings & Long-Term Content Strategy
Alongside the strong traffic growth, the website has also shown encouraging improvements across keyword rankings. While some of the newly targeted search phrases are still developing, the overall ranking profile has strengthened significantly since launch.
Currently, the website holds 82 number-one rankings and 69 additional top-three rankings, alongside 8 completely new keyword entries appearing in search results. These improvements indicate that Google is responding positively to the updated website structure and SEO foundations put in place during the relaunch.
As with all successful SEO strategies, this is an ongoing process rather than a one-time project. Salon Guru is continuing to work closely with Steven Scarr Hairdressing to refine the salon’s core target services and identify the treatments and appointment types that should become the primary SEO focus moving forward.
The next phase of the strategy includes expanding the website with additional blog content, FAQs, stronger internal linking, more salon imagery and supporting SEO content designed to further strengthen authority, improve keyword relevance and increase overall search visibility.
This ongoing content development will help position the website for even stronger rankings over time while continuing to attract more local clients actively searching online for salon services.
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