How Much Does a Salon Website Cost?

One of the most common questions we are asked is "How much does a salon website cost?"

The honest answer is that the cost of a salon website depends on the size of your business, how many services you offer, and how ambitious you are about attracting new clients online.

Salon Guru specialise in websites for hair salons, beauty salons, aesthetic clinics, and spas. Unlike generic web designers, we build websites that are designed to rank highly on Google, attract local clients and generate bookings.

For the past 20 years we have been creating beautiful and effective websites for self-employed stylists, independent salons and multi-location groups.

Our salon website prices start from around £1,500 ($1,700 / €1,900) for our starter salon website but each client's needs are unique. For example, our five page websites for independent stylists start at £895 ($1,215 / €1,045). Please email our Managing Director Phil Evans at [email protected] for a quick no-pressure chat so we can discuss your requirements.

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Flexible Payment Plans For Salon Websites

Not all salon websites are created equal. You can build a website on Wix, Squarespace or GoDaddy for less money but most salon owners don't need a website that simply exists... they need a website that attracts new clients.

At Salon Guru, every website is built specifically for your business rather than using a generic template. We also offer flexible payment plans - spread your payments over 12 months, pay in three instalments, or pay the full cost up-front.

The cost of your salon website will depend on:

The number of pages required
The number of services you offer
SEO requirements
Online booking integration
Gift voucher systems
Online shops
Multiple salon locations
Team pages and stylist profiles
Membership and loyalty programmes
Advanced marketing features

Book a call with our Managing Director Phil Evans at [email protected] so we can help you discover the perfect website package for you.

Designing A Salon Website - What To Expect

We can build a stand-alone website for you but most of our 220+ clients also take advantage of Salon Guru's marketing expertise to give them an advantage over their competitors. Phase 2 is optional, but 90% of our clients opt to use our exceptional skills so we can drive new clients to your door.

HOW TO PLAN A SALON WEBSITE

We Build Your Website

Our website design team works with you to create a design you love. We then build your website with lots of great content designed to get it to the top of Google searches. After comprehensive checks and your feedback, we launch your salon website.

We Market Your Services

Our marketing services include newletter creation, blog writing, special offers, Meta and Google ads, social media posting, and Google Business Profile management. A designated Salon Guru Client Manager will oversee your marketing needs, working with you to help grow your business.

⋆ Independent

Professional. Affordable. Ready for Growth.

Our Independent website package is the perfect starting point for ambitious self-employed stylists, barbers, beauty therapists and aesthetic practitioners. Featuring up to five essential pages, your website will be professionally designed around your brand, with your own logo, colours, imagery and personality at the heart of the design. MORE INFORMATION

Ideal for: Independent stylists, beauty therapists and practitioners who rent a chair, room or studio space and want to build a professional brand that attracts more clients.

⋆⋆ Starter

A Bespoke Website Designed to Help You Grow

Our Starter package gives you a professionally designed website with up to 15 pages so you can showcase your services, team, and expertise in greater detail. Every aspect of the website is tailored to your business, from the design and layout to the content and customer journey. With more pages comes more opportunities to be found on Google, helping you attract new clients and compete with larger salons in your area.

Ideal for: Smaller salons and clinics with 3-5 team members that want to strengthen their online presence, attract more clients, and re-position as a leading local business.
Website examples: Darc'r Salon ♦ Reeds Hair salon ♦ Claire's Magic Touch

⋆⋆⋆ Growth

Our Most Popular Package for Ambitious Salons & Clinics

The Growth package is designed for salons and clinics that are serious about attracting more clients online. With around 20 professionally written pages, including detailed service content, your website becomes a powerful marketing tool that works around the clock to generate enquiries and bookings. We place a strong emphasis on SEO, creating dedicated pages that help you rank for the services your clients are actively searching for.

Ideal for: Established salons, spas, aesthetic clinics and beauty businesses that are ready to accelerate growth and outperform the competition.
Website examples: Pixel Perfect Clinic ♦ Voodou salon ♦ SMUK salon ♦ Blondies salon ♦ Zappas salons

⋆⋆⋆⋆ Elite

Built to Dominate Google, AI Search & Your Local Market

Our Elite package is the ultimate website solution for larger salons, clinics and multi-location businesses that want to maximise their online visibility. With up to 40 expertly crafted pages, every service, treatment and location can be fully optimised to attract potential clients through Google, AI-powered search and local discovery platforms. This package positions your business as a recognised authority in its field, helping clients understand your expertise, compare their options and choose your business with confidence.

Ideal for: Multi-location salons, aesthetic clinics and ambitious businesses offering a wide range of services that want to dominate search results and achieve long-term growth.
Website examples: CJA Aesthetics ♦ Monaco salons ♦ True Medispa ♦ Sparx Beauty

Starter is our simplest website with the key business information pages. The design, layout, fonts and content are fully customisable for each client. Ideal for small businesses that need a great website quickly.

Example websites Darc'r Salon Reeds Hair salon Tiffany Frances Claire's Magic Touch

Typical pages Home About Contact Prices Services

Boost is an expanded website with a broader range of service pages. Suitable for smaller salons and clinics that want more service pages for better SEO and a greater presence in local search results.

Example websites Beach Hair Mane Attraction Emporium Clinic 605 Styling

Typical pages Home About Contact Prices Offers 3 or more detailed service pages

Growth is our most popular package for medium to large salons and clinics. It provides more detailed service pages, more powerful SEO, and more web traffic. Ideal for an ambitious salon or clinic that needs growth.

Example websites Sparx Beauty Pixel Perfect Clinic Babor Beauty Voodou salon SMUK salon Blondies salon

Typical pages Home About Contact Prices Offers 5 or more detailed service pages

Elite is for a salon or clinic with multiple locations, or many complex service pages. Ideal for a salon or clinic that wants to dominate Google search and maximise growth.

Example websites CJA Aesthetics Monaco salons True Medispa Zappas salons

Typical pages Home About Contact Prices Offers/Membership/Vouchers Many detailed service pages Online store Team

What Is Included?

Every Salon Guru website includes:

Custom website design
Mobile-friendly design
SEO-focused content for Google and AI searches
Google and AI-friendly page structures
Contact forms if required
Website hosting setup
SSL security certificate
Performance optimisation
Booking system integration
Backend log in, training and support
One professional email address*

Many clients ask us to set them up with a new, more professional email address. As part of your website build package, we provide one new email address for free. More email inboxes can be provided and are charged at an annual fee of £55 plus VAT per email address.

Case Studies & Success Stories

Salon Guru helps hair salons, beauty salons, aesthetic clinics and spas across the UK, Ireland, USA, Dubai and Australia attract more clients and grow their businesses online. Our specialist team combines expertise in website design, content creation, SEO and digital marketing to deliver websites and marketing strategies that generate real results.

We work with businesses of every size from independent stylists, beauty therapists and room renters to successful multi-location salon and clinic groups in the industry.

For many clients, we act as their trusted marketing partner, providing ongoing guidance, support and expertise whenever they need it. Whether you're launching a new business, looking to attract more clients, improve your Google rankings or expand into new locations, you'll always have a team of salon marketing specialists ready to help you succeed.

CASE STUDIES & SUCCESS STORIES

Websites for hair salons

Websites for beauty salons

Websites for aesthetic & skin clinics

The Best Hair Salon Websites

A great hair salon website needs to do more than look beautiful. It needs to showcase your work, inspire potential clients and help your salon stand out in a competitive marketplace. At Salon Guru, we understand the services that matter most to your clients and the search terms they use when looking for a salon online. From colour transformations to specialist treatments, we create engaging content and SEO-focused service pages that help your salon attract more visitors and generate more bookings.

Hair Colour
Balayage
Hair Extensions
Wedding Hair
Gents' Hairdressing
Keratin Smoothing
Hair Loss

Because we specialise in salon marketing, we know how to structure your website and optimise your content to improve your visibility on Google, AI-powered search platforms and local searches.

Websites That Attract More Clients

The best beauty salon websites combine stunning visuals with clear, informative content that encourages visitors to book treatments with confidence. We understand the beauty industry so we can create service pages that showcase your expertise and help clients find you online. We have extensive experience marketing treatments, including:

Lash and brow treatments
Hair removal
Manicures & pedicures
Facials & massages
Tanning
Make-up
Semi-permanent makeup
Body treatments

By creating dedicated treatment pages and optimising them for local searches, we help beauty salons attract more of the clients they want most.

Build Trust & Generate Enquiries

Creating a successful skin clinic website requires a different approach. Clients often make high-value decisions and want reassurance that they are choosing a qualified, experienced practitioner. We combine elegant design with authority-building content that helps establish your clinic as a trusted expert. Our team understands a wide range of treatments, including:

Anti-ageing treatments
Microneedling
Lip plumping & dermal fillers
Advanced skin rejuvenation
Non-surgical Facelifts
Dermabrasion
Laser Hair Removal
Skin Peels

We create detailed treatment pages that answer clients' questions, demonstrate your expertise and improve your visibility on Google and AI search results, helping you attract more enquiries and consultations.

How much does a salon website cost in the UK?

A professional salon website in the UK typically costs between £1,500 and £6,000+ depending on the number of pages, SEO requirements and functionality required.

What is included in the cost of a salon website?

Most Salon Guru websites include custom design, content creation, SEO setup, mobile optimisation, booking integration and launch support. Book a call by emailing [email protected] so we can chat about your needs and give you a firm quote.

Can I spread the cost of a salon website?

Yes. We offer payment plans that allow many clients to spread the cost over 12 months. Some clients prefer to pay the whole amount up-front and others opt for a pay in 3 instalments approach. We are happy to work with your needs and your budget.

Is SEO included in the website cost?

Yes. Every website is built with SEO best practices in mind. Ongoing SEO and marketing support can also be added after launch. For those who are unsure what SEO is, it stands for Search Engine Optimisation. The Salon Guru team are experts in SEO for salons, creating content that helps your business get to the top of Google and AI searches for multiple phrases including 'best hair salon in [your location]' and 'balayage experts near me' and 'non-surgical facelifts in [your location]' and many many more!

Will my website help me attract more clients?

That's exactly what it's designed to do. There is no point having a beautiful website if no-one can find it!

Every Salon Guru website is built with client acquisition in mind. We combine attractive design, compelling content, local SEO, conversion-focused layouts and clear calls to action to help increase enquiries, bookings and sales.

For many clients, their website becomes their most effective marketing tool and delivers a return on investment for years to come.

How long does it take to build a salon website?

Most salon websites are launched within 4-12 weeks depending on their size and complexity. The average tends to be around 6 weeks. We can work with you on your timescales so just book a no-pressure, no-obligation call with our Managing Director Phil Evans by emailing [email protected]

What is the best salon website package for my business?

The best package depends on your services, competition and growth ambitions. We recommend requesting a free website and marketing audit so we can suggest the most suitable option. Email [email protected] and we can work on a plan for you.

Can I upgrade my website package in the future?

Absolutely. Many clients start with an Independent or Starter website and upgrade as their business grows. We can add new pages, services, locations, team profiles and advanced marketing features whenever you're ready, ensuring your website continues to support your business ambitions. Once your website is built, we charge a reasonable hourly rate for our marketing or website update services.

Why do some salon websites cost more than others?

The cost of a salon website is influenced by factors such as the number of pages, level of custom design, SEO requirements, content creation, booking integrations and the complexity of the services being promoted. A website designed to rank well on Google and AI and attract new clients requires significantly more planning, content and optimisation than a simple brochure website. Whatever your needs, we can work to your budget.

Do you only do website designs for hair & beauty salons?

Salon Guru offers websites for hair salons, chair and booth renters, beauty room renters, beauty salons, aesthetics salons, skin clinics, hair loss clinics, and hair & beauty training academies. If you work within the hair, beauty & aesthetics industry, it is worth talking to us about your website and online marketing needs. We really are experts within these sectors and our knowledge is second to none.