The Ultimate Website Design Guide For Hair & Beauty Salon Owners

Start With Your Salon Branding

Before you think about pages and content, take time to define your salon's brand identity.

Consider:

• Your logo
• Colour scheme
• Fonts and typography
• Brand imagery
• Overall style and personality

Are you a luxury salon targeting high-end clients? A trendy urban salon? A family-friendly neighbourhood salon?

Your branding should be consistent across your website, social media, email marketing and salon interior. Strong branding helps clients instantly recognise your business and creates trust.

Which Pages Does Your Website Need

One of the most important stages of planning a salon website is deciding what information clients need to find. Most successful salon websites include:

• Home Page: Your digital shop window. Clearly explain who you are, what you offer, and why clients should choose you.
• Service Pages: Individual service pages with great SEO help Google understand what you offer and improve your rankings for local searches.
• Team Page: Introduce your team. Clients often choose a salon because they connect with a particular team member.
• Pricing Page: Many clients want pricing before they book. Transparent pricing can improve trust and reduce unnecessary enquiries.
• Reviews Page or Widget: Showcase genuine client feedback to build credibility and reassure potential new clients.
• Contact Page: Include your salon address, phone number, email address, opening hours, map, directions, and booking links.

Define Your Tone Of Voice

How do you want your salon to sound online?

Your tone of voice should reflect your brand personality.

For example:

• Professional and expert
• Friendly and welcoming
• Luxury and sophisticated
• Fun and creative

Use a consistent tone throughout every page of your website. This helps create a memorable brand experience and builds trust with visitors.

Gather Real Salon Images

Professional photography can make a huge difference to the success of your website.

Try to gather:

• Images of your salon interior and exterior
• Team photos
• Before and after transformations
• Client results
• Treatment images

Avoid relying solely on stock photography. Authentic images help visitors connect with your business and often generate more enquiries.

Always obtain permission before using photographs of clients.

Set Up Your Salon Domain Name & Social Media Platforms

If you haven't already done so, purchase a domain name which is where you will ultimately build your new salon website.

Ideally your domain should match your salon name, be easy to remember and spell, and be short.  For example, your salon name is Lumiere Hair Salon.  Your domain name could be www.lumiere.co.uk or www.lumiere-salon.co.uk or www.lumiere-salon.com. 

Consider buying both the .co.uk and the .com to make sure another business does not snap up your domain name. This avoids confusion amongst clients. who are looking for your services.  

Once you've secured your domain name, make sure you have the same names for your social media platforms (Instagram, Facebook, TikTok, YouTube). Link from your website to these platforms.

Make Sure Your Website is Secure

Modern websites should always use HTTPS e.g. https://www.salonguru.net/ to ensure any information transferred between your website and visitors is encrypted and secure. Benefits include:

• Better security
• Greater customer confidence
• Improved Google rankings
• Protection of contact form data.

Your website should also  be hosted on a secure, professionally managed server. A secure hosting environment helps protect both your business and your clients' information. Poor hosting can result in:

• Slow loading times
• Downtime
• Security vulnerabilities
• Increased risk of hacking.

Does Your Website Work On Mobiles

More than 60% of salon website visitors browse on mobile phones. Your website should therefore look fantastic on smartphones, tablets, laptops, and desktop computers. 

Clients should be able to read content easily, view prices, browse images, find contact details and book appointments without zooming or struggling to navigate.  You might also want to consider creating a booking app that clients can download to their phones.

Try and make your website as accessible as possible.  Do your best to follow these standards when building a salon website:

• Perceivable: Content must be viewable or hearable by everyone (e.g., adding alt text to images and captions to videos).
• Operable: Navigation must work for everyone, including people who use only a keyboard instead of a mouse.
• Understandable: Text and page layouts must be clear and predictable.
• Robust: The site must work well with current and future assistive technologies, like screen readers.

Include Legal Notices On Your Website

Every salon website should include:

Privacy Policy: Explains how you collect, store and use personal data.

Cookie Policy: Explains the cookies used on your website and how visitors can manage their preferences.

GDPR Compliance: Ensures visitors understand how their information is processed and protected.

Terms & Conditions:  Include any important T&Cs on offers or purchases.  

Salon Policies:  Make sure clients truly understand what to expect when they book an appointment or visit the salon. 

These pages help build trust and demonstrate that your business takes data protection seriously.

Can Google & AI Find Your Website?

A beautiful website is no use if nobody can find it. Once your website launches, ensure:

• Pages are indexed by Google
• XML sitemaps are submitted
• Search Console is configured
• Meta titles and descriptions are optimised
• Local SEO is implemented

Salon Guru are experts in creating salon websites that are search engine optimised because this helps search engines discover and rank your website.

We also know that search is changing.  AI tools such as ChatGPT and Google AI Overviews increasingly rely on structured data to understand websites.

Include Schema markup on your website to help search engines understand and find your services, reviews, team members, business details, locations and  FAQs.

Test Every Web Page Thoroughly

Before launching your website, test and check every page on every device.  Small errors can create a poor first impression and cost bookings.

Once your website has been launched, keep a secure record of:

• Website admin login
• Hosting login
• Domain registrar login and date of renewal
• Email account credentials
• Google Analytics access
• Google Search Console access

Store them safely so you can access your website whenever required.

Need Help Planning Your Salon Website?

Building a salon website involves much more than simply choosing a design. From branding and SEO to mobile optimisation, security, AI visibility and conversion-focused content, there are many factors that determine whether a website succeeds or fails.

If it all sounds a little overwhelming, don't worry.  At Salon Guru, we create some of the best-performing salon websites in the world, helping salon owners attract more visitors, generate more enquiries and secure more bookings.

Our Managing Director, Phil Evans, would be delighted to explain the process and answer any questions you may have.

For a no-pressure, no-obligation website quote, email [email protected] and discover how Salon Guru can help your salon stand out online.