How To Succeed As A Hair Salon or Beauty Clinic
Salon Guru's Guide To Salon Websites & Salon Advertising
We asked 5,000 salons their most pressing issue and their hottest topic was getting more clients & income.
Salon Guru tackles these issues in this easy-to-follow guide to getting more clients and a busier salon. We are recognised as the THE experts in salon websites, social media, emails, text message and all other forms of salon marketing on the web.
Our focus is creating effective salon websites and online salon marketing - which are the quickest and most cost-effective ways to reach a potential clients quickly.
In order to succeed, you need a salon website that brings new clients through your doors AND you need to dedicate a couple of hours per week to marketing your salon and services (or use one of Salon Guru's dedicated Client Managers who can do the work for you!).
Get Your Website SEEN by Google and AI Searches
You need to know where your hair salon or beauty clinic ranks on Google and then plan how to get to the top for all salon phrases. If you wish to do this yourself, why not start by asking Salon Guru for a FREE Google Rank Report?
Salon Guru works with more than 230 hair, beauty and aesthetic salons across the UK, Ireland, USA, Australia and Dubai to get to the top of Google and AI searches.
Once you've received your rank report, you may notice that your competitors are actually more visible than you when you search for key phrases such as 'best hairdressers in [your location]' or 'hair colour salon in [your location]' or 'CACI treatments near me'.
If this is the case, you need help. Salon Guru creates beautiful SEO-optimised salon websites that get your services, salon or clinic to the top of internet and AI searches within your town or, in many cases, county or state!
Keep track of your website
We monitor your ranking monthly during the first 12 months and every 3 months thereafter. If we identify key phrases that need a little help, we take action to improve those phrases.
We also install Matomo Analytics on your website so we can track the number of visitors to your website... and take action if we see any downward trends.
One final thing you can do if you want your salon to be found by new clients is to ensure your Google Business Profile is accurate, up-to-date, and constantly updated with new content and links. Again, if you do not have the time to do this, Salon Guru offers a Google Business Profile Management Service.
Getting you to rank at number 1 on Google takes a few weeks from the launch of your new website. If you do not want to wait, you might want to run a Google Adword campaign. Find out more about Salon Guru's Google Adwords Service for Salons.