Creating Salon Websites Unique To Each Client
Case Study:
Elements Hair & Beauty Salon in Oxted, Surrey
What The Client Wanted
Barbara spent many years running Elements Hair & Beauty Salon in Oxted and joined forced with Salon Guru in 2013.
She realised her website was not bringing new clients through her salon doors, despite Elements having a wonderful team and a unique set of services and offerings for clients.
Salon Guru set about creating a new website for Elements, creating SEO-rich hair and beauty pages as well as an online client profile portal. By registering, clients were able to easily create a personal profile full of their own inspiring hair galleries and style preferences.
They could also book appointments easily and securely online and get 20% off all retail products bought in the salon.
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Website page views grow year on year and reached 45,508 a couple of years post-launch
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More than 10 years after partnering with Salon Guru, the number of people visiting elements' website remains high at over 13,300
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Nearly 50% of website visitors find elements hair & beauty salon via internet searches
What Salon Guru Did
Salon Guru took the time to fully understand Barbara's vision for her business. Our team of writers and SEO experts set about creating new content about the hair and beauty services available at Elements. The aim was to give readers a useful and interesting page to read, while also helping to get Elements to number 1 on internet searches.
We also created content about Elements' sister company 'elaworld' which celebrates businesses and organisations who have created an exceptional culture. Elements went on to win awards for their elaworld method which helps the team push boundaries to deliver awesome customer experiences.
As a result, Elements is in the number 1 position for multiple keywords & phrases in Oxted, Surrey including 'best hair and beauty salon in Oxted', 'top salon Oxted', 'good salon Oxted' and 'balayage hair colour Oxted'.
What Our Client Has To Say About Salon Guru
"I’d like to share why we choose to work with Phil and the team at Salon Guru.
"After wasting too much money and many hours, we finally realised that our website was not helping our business grow. Worse than that, it was like the proverbial bottomless money pit! With that in mind, I googled ‘Salon Website expert’ and there at number one was Salon Guru!
"I’m sure that many of us can relate to the classic ‘I’ve got a friend who can do your website for you’- but, in my opinion, this is a fast route to wasted time and money!
"Our journey with Salon Guru has been excellent. They understand exactly what you want and know what you need to get results."
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Contact Salon Guru by emailing [email protected] so we can assess whether your website is meeting your needs.