Helping Two Dublin Salons Dominate Google and AI Searches in Ireland
Case Study:
Hair Creations in Dublin
Transforming Dublin's Best-Known Salon Websites
Hair Creations is one of Dublin’s best-known hair salon groups, with thriving salons in Blackrock and Blanchardstown.
Renowned for their beautiful Wella hair colour expertise, balayage, curly hair services, perming, smoothing treatments, and precision cutting, the brand has built a loyal client base across Dublin.
As competition in the Dublin hair market intensified, Hair Creations wanted to strengthen their business and online presence so turned to Salon Guru for help.
Hair Creations approached Salon Guru with clear objectives:
- Increase visibility on Google Search for high-value hair services.
- Generate more enquiries and bookings from local salon searches.
- Improve the performance of both Blackrock and Blanchardstown Google Business Profiles.
- Grow website traffic consistently year after year.
- Strengthen their authority for specialist services such as balayage, perms, curly hair, and hair smoothing.
- Create a digital marketing platform capable of supporting multiple salon locations.
We launched their lovely new website in August 2022. Since then we have worked together to deliver a comprehensive digital marketing strategy focused on SEO, website growth, Google Business Profile optimisation, and ongoing marketing support.
Key Results
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In 2022, the Hair Creations website had just 8941 visitors
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A year later and that number had gone up five-fold to 45,843 visitors
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As of June 2026, Hair Creations have 81 key hair and salon phrases at number 1 on Google
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Views of the Blackrock salon's Google Business Profile have rocketed up by 143.9% since Salon Guru took over its management
Make Sure Your Salon Is Seen by Google & AI
Hair Creations was one of the first of Salon Guru's clients to implement our Supercharged SEO Service, designed to help them be found by AI searches. During early 2026 we worked on:
- Writing Dublin-focused SEO optimised service pages
- Adding structured schema markup
- Optimising page titles and meta descriptions
- Improving internal links
- Adding FAQ content designed for both Google Search and AI-powered search tools.
This has helped Hair Creations achieve strong rankings for highly competitive Dublin search terms.
We also took over management of both Google Business Profiles. We began by optimising the business profile before adding regular posts and updates - which gave Hair Creations dramatic increases in searches, profile views, and customer interactions.
We continue to track performance and update the business profiles as we build on these results. Views of the Blackrock salon's Google Business Profile have rocketed up by 143.9% since Salon Guru took over its management a few months ago. The Blanchardstown profile has also seen impressive improvements with views up 74.6% and climbing.
Anna Munnelly, Managing Director of Hair Creations in Dublin, said:
Salon Guru have looked after my website for years and have always been fantastic to deal with. Their services are so specific to hairdressing and when it comes to making any kind of review or update to your website they are always two steps ahead and know exactly what they are doing.
Our Client Manager Kate Allt is an absolute pleasure to work with and somehow turns jobs I usually dread into something completely manageable - I love working with her. She has a brilliant way of listening to what's in my head and turning it into a website that sounds like us and reflects our brand.
More recently Rob has been managing our Google Business Profile too and that has been a seamless process. It's one less thing for me to worry about and I'm already seeing the benefit of having it managed properly.
"Thank you Phil, Kate, Rob & the rest of the SG team.
Why These Results Matter
Many salons focus purely on social media metrics, but Hair Creations’ results demonstrate the value of a balanced digital strategy.
The business is now benefiting from:
- High Google and AI visibility across Dublin.
- Strong local search performance for both salon locations.
- Excellent review ratings that build trust with new clients.
- Consistent year-on-year website growth.
- Increased customer engagement through Google Business Profiles.
- Specialist service authority for curly hair, perming, balayage, and hair smoothing.
Most importantly, these improvements create a sustainable pipeline of new client enquiries rather than relying solely on short-term advertising campaigns.
Optimise Your Google Business Profile
Optimise your Google Business Profile to rank higher, generate more enquiries, and turn searches into bookings.
Improve Your Social Media Presence
If you don't have the time to post consistently and build your social media presence, our social media experts are here to help.
Get Seen By AI Searches
If your salon or clinic isn’t showing up in AI-powered results, your competitors could already be poaching your clients - new and existing.
Advertise With Meta & Google Ads
Bring more new clients into your salon or promote your newest services with a low-cost targeted Meta or Google Ad Campaign.
Increase Clients & Bookings With Showcase!
Showcase Hair transforms your website into a high-performance new client engine using our clever AI-powered 'receptionist'.
Request A FREE Salon Website Audit
If your salon isn't appearing when potential clients search for phrases such as hairdresser near me, balayage specialist, hair extensions or best hair salon in your town, we'll show you why. Request a free Website & SEO Audit and discover the biggest opportunities to improve your Google rankings, increase visibility in AI search and generate more enquiries. Email [email protected] to get started.