Find More Clients With A Salon Guru Website
Case Study:
Muse Hair & Beauty Salon in Worcestershire
Helping Muse Become Broadway's Most Visible Salon Online
Every hair salon owner wants more new clients, but many invest in websites, social media and advertising without ever appearing near the top of Google.
In this case study, we show how Salon Guru helped Muse Hair & Beauty increase online visibility through SEO, Google Business Profile optimisation, website improvements and ongoing digital marketing.
Muse Hair & Beauty, based in the picturesque village of Broadway in Worcestershire, wanted a stylish, contemporary website that truly reflected the salon's personality, values and commitment to delivering exceptional hair and beauty services.
The team were after a website that showcased the full range of treatments available while capturing the luxurious yet welcoming atmosphere clients experience when they visit the salon.
Just as importantly, they wanted their website to perform exceptionally well in Google searches. Their aim was to be found by people searching locally for hairdressing, beauty treatments, skin services and specialist treatments, helping attract new clients and continue growing the business.
Muse Hair & Beauty partnered with Salon Guru to create a website that not only reflected the salon's premium brand, but also delivered exceptional visibility on Google.
Key Results
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Website visitors continue to increase 2 years after launch with a 44.33% increase.
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Within weeks of launching Muse's new website they had 161 key hair and beauty phrases at number 1 on Google searches.
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237 search phrases ranking in Google's Top 3.
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In 2025 the website had 25,494 visitors - a 32% increase on the previous year.
What Salon Guru Did For Muse Salon in Worchestershier
Salon Guru designed and developed a bespoke website that combines elegant design with powerful search engine optimisation.
Our team of writers, technical and SEO experts optimised content, page structure, metadata and local search signals to help Google clearly understand the services offered. We:
- Built dedicated service pages
- Improved treatment descriptions
- Improved calls to action
- Improved internal linking
- Optimised website loading page speed
- Added structured FAQs
- Improved schema markup
- Added local location signals
- Created regular blog content
- Optimised Google Business Profile
As the salon introduced new treatments, including microneedling, we continued refining the website with additional SEO content to help those services gain visibility in local search results.
The result is a website that not only looks stunning but continues to deliver outstanding rankings across hundreds of valuable Google searches.
Excellent Google Rankings & Website Growth
The SEO results for Muse have been exceptional. By September 2025, they had achieved:
- 161 Google number one rankings
- 237 search phrases ranking in Google's Top 3
These rankings cover a wide range of popular hair and beauty searches, helping the salon reach clients looking for everything from colour services and haircuts to advanced beauty treatments.
Following a focused SEO campaign around the salon's skin treatments, it was particularly encouraging to see "Microneedling Broadway" enter Google's rankings at number 6. As we continue refining the website and expanding content around this treatment, we expect this ranking to improve even further.
The website has continued to do well in terms of visitors. Between January-June 2024 the website had 9933 visitors compared to 14,237 for the same period in 2026 - a 44.33% growth.
What Other Salons Can Learn
Local SEO matters more than national SEO.
Every major service deserves its own page.
Your Google Business Profile should be updated weekly.
Client reviews improve your salon and website visibility.
Fresh website content helps maintain rankings.
Internal linking on your website strengthens SEO.
AI-friendly content is becoming increasingly important.
Optimise Your Google Business Profile
Optimise your Google Business Profile to rank higher, generate more enquiries, and turn searches into bookings.
Improve Your Social Media Presence
If you don't have the time to post consistently and build your social media presence, our social media experts are here to help.
Get Seen By AI Searches
If your salon or clinic isn’t showing up in AI-powered results, your competitors could already be poaching your clients - new and existing.
Advertise With Meta & Google Ads
Bring more new clients into your salon or promote your newest services with a low-cost targeted Meta or Google Ad Campaign.
Increase Clients & Bookings With Showcase!
Showcase Hair transforms your website into a high-performance new client engine using our clever AI-powered 'receptionist'.
Fancy A FREE Salon Website Audit?
If your salon isn't appearing when potential clients search for terms like hair salon near me, balayage specialist, hair extensions or best hairdresser in your town, we'd love to show you why. Request your free website and SEO audit and we'll highlight the biggest opportunities to improve your visibility on both Google and AI-powered search.
Contact Salon Guru by emailing [email protected] so we can assess whether your website is meeting your needs.