How The Lab Retreat Grew Their Lash & Brow Training Academy
Case Study:
The Lab Retreat, Kersey, Suffolk
Launch a Beauty Training Website That Gets Seen
When you're offering both professional beauty treatments and accredited training courses, your website needs to do much more than look attractive. It needs to inspire confidence, showcase your expertise and be found by people searching for both services and education.
That's exactly what Salon Guru delivered for The Lab Retreat in Kersey, Suffolk.
The Lab Retreat wanted a modern, professional website that reflected the quality of its lash and brow services while also promoting its growing portfolio of specialist training courses.
The website needed to appeal to two distinct audiences. Firstly, clients looking for expert lash and brow treatments in Suffolk, and secondly, aspiring beauty professionals searching for high-quality accredited training courses that would help them build successful careers.
Launched in February 2026, the new website quickly established itself as one of the most visible lash and brow training websites in the region, achieving remarkable Google rankings within just a few weeks.
Key Results
0
In just 6 weeks, The Lab Retreat had 37 key phrases at number 1 on Google.
0
Within four months, The Lab Retreat's website had received 653 NEW visitors = potential new clients!
0
More than half of people find The Lab Retreat via website searches.
What Salon Guru Did For Our Client
Salon Guru designed and developed a bespoke website that positions The Lab Retreat as both a premium beauty destination and a trusted training academy.
We created dedicated pages for the salon's lash and brow treatments alongside detailed course pages explaining the training available, what students can expect, course benefits and frequently asked questions. Every page was carefully written and structured to target valuable local search phrases while providing useful information for prospective clients and students.
Our SEO strategy focused on helping Google clearly understand both sides of the business. By optimising the website architecture, service content, metadata, page structure and local SEO signals, we created a strong foundation for long-term search visibility.
This project also demonstrates that Salon Guru doesn't just build websites for hair salons, beauty salons and aesthetic clinics. We also specialise in creating high-performing websites for beauty academies and training providers, helping course providers attract more students through Google and AI-powered search.
Outstanding SEO Results After Just Six Weeks
The website launched on 12 February 2026. Just six weeks later, the SEO results were already exceptional. By April 2026, The Lab Retreat had achieved:
- 37 Google number one rankings
- 51 search phrases ranking in Google's Top 3
- 63 search phrases appearing on the first page of Google
Perhaps even more impressive was the quality of those rankings.
Many of the website's highest-performing search phrases were ranking across the whole of Suffolk, rather than simply for searches centred on Kersey. This significantly broadened the website's reach, helping introduce the business to potential clients and students across the county instead of relying solely on its immediate local area.
To achieve these results so soon after launch demonstrates the strength of a well-planned website structure, expertly written SEO content and a search strategy built specifically for the hair and beauty industry.
Salon Guru Services Used
Beauty salon website design
Local SEO
Copywriting
Membership pages
Service page optimisation
Conversion optimisation
AI search optimisation
Ongoing website support
Optimise Your Google Business Profile
Optimise your Google Business Profile to rank higher, generate more enquiries, and turn searches into bookings.
Improve Your Social Media Presence
If you don't have the time to post consistently and build your social media presence, our social media experts are here to help.
Get Seen By AI Searches
If your salon or clinic isn’t showing up in AI-powered results, your competitors could already be poaching your clients - new and existing.
Advertise With Meta & Google Ads
Bring more new clients into your salon or promote your newest services with a low-cost targeted Meta or Google Ad Campaign.
Increase Clients & Bookings With Showcase!
Showcase Hair transforms your website into a high-performance new client engine using our clever AI-powered 'receptionist'.
Request A FREE Salon Guru Website & SEO Audit?
Whether you're launching a new salon, opening a beauty training academy, or growing an established beauty business, your website should work as your best salesperson. If you're not appearing when people search for terms such as lash extensions near me, beauty salon in [your town] or brow lamination specialist, request a free Salon Guru Website & SEO Audit. We'll show you how to improve your visibility in Google Search, Google's AI Overviews and AI-powered search tools. Contact Salon Guru by emailing [email protected].