From Booth Renter To A Seven Figure Salon Owner
Case Study:
Glo Extensions in Denver, Colorado
What The Client Wanted
When Heather Occhionero first became a Salon Guru client more than twelve years ago, she wasn't the owner of a thriving hair extension salon. She was renting a small 10x10 booth and building a reputation for exceptional hair extension work in Denver.
At the time, Heather had recently become engaged to Tim Tialdo. Coming from a background in marketing, media, and television broadcasting, Tim knew the business had potential. He also knew they needed more than a new website if they wanted to grow.
They needed a strategy. "I decided with her that it was time to take the business to the next level," Tim recalls.
As he began researching marketing companies, he wasn't looking for a general agency. He wanted someone who understood the salon industry and could help them build a long-term plan. That's when he found Salon Guru.
What started as a consultation with Managing Director Phil Evans would become a partnership spanning more than a decade. "Neither of us knew where that conversation would lead," says Tim.
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Year on year Glo's webste attracts 25,000+ website visitors
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An impressive 55% of clients find the website via search engines
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At one point, Glo was hidden on page 76 in Google search results. Now they are at number one
Redefining Success For Glo Extensions
Like many successful salon owners, Heather eventually reached a point where growth created new choices. After becoming a mother, she began re-imagining what she wanted the next chapter of her business to look like. Rather than continuing to expand, she chose to simplify.
Today, Glo operates from a boutique salon suite with a small, highly specialized team focused on premium hair extensions and grey hair transitioning. It's a reminder that success doesn't always mean getting bigger.
The goal wasn't to serve more clients. The goal was to create a business that supported the life she wanted.
Salon Guru continues to support Glo Extensions as the business adapts and evolves. Watching Heather's journey from a 10x10 booth rental to a seven-figure salon owner - and now to a business intentionally designed around family and lifestyle - has been one of the most rewarding client relationships in our company's history.
What Our Client Has To Say About Salon Guru
Growing Into One of Denver's Leading Hair Extension Salons
Over the next decade, Glo Extensions grew from a booth rental into one of Denver's most recognized hair extension salons.
Heather expanded her team, became a respected educator, earned Platinum Provider status with Great Lengths Hair Extensions, and built a reputation for helping women achieve natural-looking transformations and seamless grey transitions.
Tim's marketing background also helped shape the brand. Long before social media became saturated with salon content, Glo invested heavily in professional photography, client transformation images, and video testimonials that showcased real results and helped prospective clients envision what was possible.
As the business continued to evolve, Heather launched Seventh Heaven Hair, her own line of premium clip-in hair extensions. Developed from years of working with extension clients and brides, the collection was created to deliver the quality, fullness, and natural appearance she felt was missing from many products on the market.
Today, Glo attracts more than 25,000 website visitors annually and has grown into a seven-figure business built around expertise, reputation, and long-term client relationships.
Salon Guru Services For Glo Extensions, Denver
Since partnering with Salon Guru, Glo Extensions has built a strong and effective online presence, taking advantage of a wide range of digital marketing services designed to attract new clients and grow the business.
This has included a bespoke website design and development project, creating a professional, user-friendly website that showcases the salon’s expertise and services.
To drive traffic and increase enquiries, Glo Extensions has also benefited from targeted social media advertising campaigns, search engine optimisation (SEO), and local search marketing strategies that help the salon stand out in Google search results.
In addition, Salon Guru has supported the business with a tailored content strategy and ongoing digital marketing support, ensuring Glo Extensions continues to strengthen its online visibility and reach more potential clients.
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