Colour Me Beautiful, Albuquerque
What The Client Wanted
Salon Owner Kristin went from being a solo hair stylist to turning over six figures with help from the experts at Salon Guru!
In mid-2021, Kristin opened Colour Me Beautiful, an 800 square foot salon in a prime Albuquerque location just off the freeway. As she prepared to launch, she approached Salon Guru to see if we could help market her new salon.
Kristin explained that her target audience was clients who wanted to go lighter and brighter. Many had thick, coarse, resistant hair, that often requires a more advanced approach to lifting hair colour.
Salon Guru Managing Director Phil Evans recognised the need to create a website which showcased expertise in technical colour, able to deliver beautiful results for even the most challenging of hair types and textures.
Salon Owner Kristin went from being a solo hair stylist to turning over six figures with help from the experts at Salon Guru!
Salon Websites Built To Dominate Google Searches
Kristin had the talent, experience, and a clear point of difference. She also had the industry relationships to build a technically advanced team of colourists. What she needed was a website that could help build her online reputation and improve visibility where new clients were already searching: Google.
Salon Guru helped launch Colour Me Beautiful with:
- A website built to dominate in search results
- Clear positioning around her colour services and technical expertise
- A simple, obvious path to booking an appointment
The goal was not just to get her online. It was to make sure that when nearby clients searched for colour services, Colour Me Beautiful showed up. And when they clicked through, they found enough trust, clarity, and proof to feel confident booking.
Since launching Colour Me Beautiful in 2021:
Reported income increased by $62,000
That is a 114.8% increase since launch
Colour Me Beautiful crossed six figures in 2024
In 2026, Salon Guru relaunched the website, built for stronger AI and advanced search visibility
Income Nearly Quadrupled in 5 Years
Kristin shared her year-end income totals directly with us as proof of growth. These are not salon revenue figures - they are her personal 1099 income statements.
"I want to share with you my 1099s since you have been helping me. You can always use these to show clients as proof that this works," she says.
2020: $32,000 2021: $54,000 2022: $74,000
2023: $85,000 2024: $101,000 2025: $116,000
Online Marketing Strategies For Salons
Kristin did not need to become a better stylist. She already had the experience, technical ability, and industry credibility. Instead, she worked with Salon Guru to make sure her business was easier to find and trust - and she did it without spending money on Facebook or Google ads.
What drove growth was steady search visibility, stronger positioning, and a website built to convert interest into appointments. The team at Colour Me Beautiful did the rest.
From $32,000 to $116,000 in reported income, Kristin’s story is proof that when strong talent is paired with the right online marketing strategy, growth gets a lot easier.
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