Bellissimo Salons
What The Client Wanted
Bellissimo is a multi-award winning hair & beauty complex in Ireland. The client began working with Salon Guru in 2022 as they wanted to find more clients and to ensure they dominated Google searches within Galway and Limerick.
The Salon Guru team started by creating a Search Engine Optimised website, focusing on getting dozens of key salon, hair and beauty phrases to the top of internet searches. We have since moved onto newsletter creation and managing the client's Google Business Profiles, working as an extension of their in-house team. We have delivered exceptional results.
Over the course of the partnership, we have focused on strengthening Bellissimo’s online visibility, improving customer engagement, and driving consistent growth across both organic search and AI platforms.
What Bellissimo Said:
"Salon Guru has been an invaluable asset to my business. In early 2022, Salon Guru took over the management of our website, and the results have been nothing short of remarkable. Our online presence and SEO rankings have seen a remarkable boost, propelling us to the number 1 position for a variety of search phrases in our local area.
"I wholeheartedly recommend Salon Guru for anyone looking to establish a strong online presence and gain a competitive edge in their locality!" - Bellissimo Owner Mike O'Connor
Be Seen on Internet & AI Searches
Fast forward to 2026 and Bellissimo ranks for a total of 113 key search phrases in the number ONE position on Google, with 269 keywords ranking within the top 3 positions, significantly increasing visibility, traffic, and enquiries.
Bellissimo is also one of the largest sustainable salons in Ireland and the UK, with more than 210 solar panels powering the salon and generating up to 80% of its energy requirements. As part of our marketing strategy, we ensured this sustainability message was fully reflected across search and AI-driven discovery platforms, positioning Bellissimo prominently for eco-conscious customers seeking businesses that align with their values.
Bellissimo now ranks number one on Google’s AI Overview for users searching for a sustainable salon in Ireland.
Google Ranking - What We Achieved:
113 key search phrases in the number 1 position on Google
269 keywords ranking within the top 3 organic positions
Number 1 for 'sustainable salon in Ireland' on AI searches
Google Business Profile Management
Since taking over management of Bellissimo's Google Business Profile, we have delivered consistent year-on-year growth in visibility, engagement, and customer acquisition through a proactive optimisation strategy focused on profile performance and customer trust.
Our approach has included:
- Publishing regular, impactful updates to keep the profile active and engaging
- Maintaining accurate and up-to-date profile information across all sections of the listing
- Continuously optimising the profile to improve local visibility and customer interactions
The standout performance came in December 2025, which delivered:
- 3,734 interactions
- 18% year-on-year growth
- 569 additional clients
This is proof that an actively managed Google Business Profile helps your salon find new clients.
Google Business Profile Management - What We Achieved:
3,734 Google Business Profile interactions in just 1 month
18% year-on-year growth
569 additional clients
Annual Voucher Campaign Success
At Salon Guru we are constantly coming up with new ways to help our clients build their salons, find new clients, and bring in extra income.
We plan and deliver a strategic multi-channel campaign for Bellissimo's annual beauty voucher sale, designed to maximise visibility, build anticipation, and drive a high volume of sales within a short period of time.
Our approach combines email marketing, website visibility and Google Business Profile promotion to create a seamless and highly effective customer journey. By coordinating all channels together, we create urgency and excitement around the campaign while making the purchasing process simple for customers.
The results have been outstanding, with voucher campaigns generating more than €17,000 in sales within days, delivering a significant short-term revenue boost while also securing future bookings and repeat customer visits.
This campaign has become a key annual revenue driver for Bellissimo, demonstrating the impact of a well-executed digital marketing strategy that combines strong creative, strategic timing, and seamless customer experience.
Optimise Your Google Business Profile
Optimise your Google Business Profile to rank higher, generate more enquiries, and turn searches into bookings.
Improve Your Social Media Presence
If you don't have the time to post consistently and build your social media presence, our social media experts are here to help.
Get Seen By AI Searches
If your salon or clinic isn’t showing up in AI-powered results, your competitors could already be poaching your clients - new and existing.
Advertise With Meta & Google Ads
Bring more new clients into your salon or promote your newest services with a low-cost targeted Meta or Google Ad Campaign.
Increase Clients & Bookings With Showcase!
Showcase Hair transforms your website into a high-performance new client engine using our clever AI-powered 'receptionist'.
Fancy A FREE Salon Website Audit?
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Contact Salon Guru by emailing [email protected] so we can assess whether your website is meeting your needs.
