Grow Your Hair or Beauty Salon With Online Marketing
Hardly a day goes by without a High Street shop closing down due to the consumer trend for buying items online.
In this article, we look at three very different salons who are harnessing the enormous potential of online marketing to grow their businesses, attracting more new clients through Google, strengthening relationships with existing customers, and increasing bookings with a consistent digital marketing strategy.
Phil Evans, Managing Director of Salon Guru, said: "Online marketing is more than a website – but that is the most important building block. My to-do list for any salon owner would be to improve your website; check your traffic; improve your Google rank; and then plan your social media.
"When these elements work together, your salon becomes far more visible online, making it easier for potential clients to discover your services and choose you over your competitors."
Springs Beauty Clinic Owner, Donna Carey said: "I recently had my new website built by Salon Guru, and I am absolutely blown away by the entire experience! Working closely with their designer was an absolute pleasure - everyone was incredibly easy to work with, professional, and highly knowledgeable."
"The design of the website is stunning, with lots of well-organised content that looks amazing. I truly can't speak highly enough of the entire process. From start to finish, it has been seamless, and I am thrilled with the final result."
The Incentive Savvy Salon
One of Salon Guru’s great success stories is House of Savannah, a hair salon and spa in Newcastle. In the past, they have excelled at online sales, at one time they would sell an average of £3,000 of gift vouchers a month via their website.
On top of that, they also sell over £2,000 of Late Deals each month. Late Deals is a special system developed by Salon Guru to help the salon on quiet days, fill missed appointment slots, or boost a new stylist's column.
House of Svannah owner Marc Cunningham said: “Clients love to see an ever-changing selection of seasonal offers and packages on our website. We plan months in advance and then make sure our website, emails and social media all carry the sales messages. You have to tick EVERY box.”
Getting Your Website To Number 1
In September 2024, Salon Guru created a new website for Springs Health, Wellness & Beauty in Warrington.
It took just five months after launching their website to get Springs to number 1 on Google with an incredible 180 phrases taking that premium spot!
By dominating internet searches, Springs also improved their presence on AI searches - getting to number 1 'best wellness salon in Warrington' and other key phrases.
The Award-Winning Salon
Voodou Hair Salon in Liverpool has been a leader in online marketing for many years - winning Best Salon Website at the British Hairdressing Awards twice (with help from Salon Guru).
For more than 20 years they have dominated search engines through great content, so their focus now is on more targeted traffic and converting their very high web traffic into clients.
Salon Guru helps Voodou target high-spending clients through Google Ad campaigns and we have introduced action buttons to the top of Voodou’s web pages so clients can find what they want at the click of a button.
Voodou owner Rob Webb explains his passion for online marketing: “Twenty years ago our website was almost an afterthought. Now it is the most important part of our marketing strategy. If we want almost instant results we can reach 40,000 clients via email, 26,000 Facebook fans and almost 13,000 on Instagram. Add the tens of thousands who visit our website and we have a massive audience we can reach and influence.”
