Websites for Independent Stylists
Get more clients, grow your brand and your business.
Salon Guru has built its reputation helping salon owners grow their online visibility and attract new clients with our search engine optimised websites. We’ve been working with self-employed stylists for over 10 years, long before renting a chair or salon suite became popular. This isn’t new to us, even if it’s still growing in markets like the UK and the US.
But whether you're an independent stylist or full service hair salon, your business growth depends on one thing: being found online.
New clients don’t just walk in, they search. On Google, on maps, and increasingly through AI models like ChatGPT and CoPilot. If you’re not showing up on the top of the list, you’re missing the most valuable opportunity for your business. Website traffic with intent.
- Be visible to people searching nearby
- Build trust and authority for your specialty services
- Develop a stream of new clients from search and AI before spending on Google or Meta ads
Our Approach to Salon Growth
Salon Guru specialises in websites that boost online visibility so that potential clients know you exist, check you out, and book an appointment.
- Get found by clients searching nearby
- Show up on Google Maps and mobile searches
- Build visibility beyond Instagram
- Help new clients discover your services online
- Increase enquiries, calls, and bookings
Why a Proper Website Matters
To be visible in today's search landscape, Instagram is not enough.
Instagram plays a role in building awareness and creating interest. But when it comes time for action, you need a mobile-first, search-ready website for people to know you exist. A DIY website built on Squarespace, Wix, or GoDaddy may look polished, but without proper structure, the preferred language style, or technical SEO, it won’t improve your visibility. Worse yet, creating multiple websites across multiple platforms will dilute your online presence and hurt you in the long run. Google and AI can’t rank and reference what it can’t understand.
Salon Guru websites are:
- Structured with schema markup for Google indexing
- Optimised for local search and map results
- Designed to convert visitors into inquiries and bookings
- Written in your voice, not generic marketing copy
This isn’t about having a website. It’s about having a website that actually brings in more business.
HOW MUCH DOES IT COST
A website for independent beauty professionals and suite renters.
What Your Website Will Include
Your website will contain the 5 core pages you need (and that search and AI look for. It will be optimised to get you found on Google, and will look great on mobile devices:
- Homepage
- About
- Services with prices
- Gallery
- Contact & Booking link and/or form
Your website will also include:
- Custom colors and fonts
- Stock photography or brand photography
- FAQs with schema markup
- Google reviews embedded on your site at no additional cost
- Appointment request or consultation request form(s)
"What if I need more?"
Anything is possible so let's have an informal chat about your needs and expectations. Email [email protected] or complete the form below. If you feel that you need more pages at launch, we can customise the package and pricing for you.
Additional services Salon Guru offers:
- Monthly marketing guidance and additional content
- Google Business Profile audits, updates, and replying to reviews
- Meta advertising
- Email newsletters
- Social strategy and posting
- SEO campaigns
…or we can run marketing for you completely.
View our demo site =>
Real Results from Independent Stylists
It's not unusual for our salon suite renters to become salon owners within a few years!
“When my salon suite was tucked inside a building with 40+ other providers, strong digital marketing was the only way clients found me, even when I changed locations. Salon Guru is the reason I have stayed in business.”
Gina Lariccia, Bespoke the Salon Suite
“Working with Salon Guru, my income grew over $30,000 in the first year, and continues to grow exponentially each year.”
Kristen, Colour Me Beautiful
“With Salon Guru, I attract more of the type of clients I want for the premium services I offer.”
Heather, Glo Extensions Denver
“Salon Guru has grown with me from being employed inside another salon to multiple salon suite locations and now to my new Extensions Studio.”
Caitlin, Siren Extension Studio
Glo Extensions, Denver CO, USA
Heather approached Salon Guru over 10 years ago as a self-employed chair renter offering hair extensions in Denver. She wanted to grow her business and stand out online. We built her a website to promote her services, optimising it for extensions-related Google searches, and helping Glo Extensions rank for dozens of competitive phrases in Denver. Within 5 years, Heather opened her own salon generating over $1 million per year in revenue.
Siren Stylist, Virginia Beach VA, USA
When she relocated to Virginia Beach from Denver, Caitlin took a position within a salon but was transparent about her goal to open her own salon within 12 months. Salon Guru created a website showcasing her specialties in hair extensions, building her online presence and paving the way for her move to a salon suite. After 3 years in a suite, she expanded, hired additional stylists, and how has her own extensions studio.
Bespoke Salon Suite, Stratford CT, USA
Frustrated after trying to create her own website on SquareSpace, Gloss Genius, and various other platforms, Gina found Salon Guru. We created a simple, clean website for Gina Lariccia that within months pushed her to the very top of Google for dozens of local hair-related searches. Gina quickly built a steady flow of new clients and now ranks number one for “Vidal Sassoon educated stylist Connecticut,” not just locally, but statewide.
How much does it cost?
For a laser focused website with the core pages, it costs less than you might think.
£1500 / $2000 / €1700
(plus VAT in UK)
- 5 key pages
- Save £300 overall
£150 / $200 / €170
(plus VAT in UK)
- 5 key pages
- Spread cost over 12 months
Add a page for £200 / $270 / €230
Add monthly marketing support for £xxx / $xxx / €xxx per hour
Add GBL support £xxx / $xxx / €xxx
Terms and conditions go here.
hosting fee after 12 months?
Why Choose Salon Guru?
We are the global leaders in hair, beauty and aesthetics websites.
- 200+ industry clients
- Specialists in salon SEO
- Experts in Google Business optimisation
- Marketing built for stylists and beauty therapists, not corporates
- Global experience, local results
We don’t just make websites… We build client-generating systems for salons and self-employed stylists.
Independent Stylists | Extensions Technicians | Tricologists | Nail Techs | Lash Artists | Massage Therapists | Estheticians
Get Started with a Free Consultation
Or reach out to us by phone (in the UK or US) or email us to schedule a time for a call to discuss your needs.
UK: 0800 0029193
US: (610) 674-0051
Frequent Questions from Salon Suite Renters
How much does a website cost for an independent stylist ?
«Do I need a website if I already use Instagram?
«Is this only for hairstylists?
«How long does it take to launch my website?
«What happens after my website is live?
«How is this different than making a website on Squarespace, Wix, or GoDaddy?
«How is this different than other Salon Guru websites?
«What about booking and billing?
«You can use whichever system you like to book appointments and collect payments from your clients. We will integrate those links on your website.