50 Things Every Salon Website Needs
A great salon website should do much more than look beautiful. It should attract new clients, convert visitors into bookings, rank well on Google, build trust, showcase your expertise, and encourage repeat visits.
Why not use this 50-point checklist to see how your salon website measures up?
If you feel your website is falling short, book a no-obligation call with Phil Evans, Managing Director of Salon Guru. by emailing [email protected]
How Did Your Website Do?
Your Score
45-50 Points: Outstanding website that's working hard to attract and convert new clients.
35-44 Points: Strong website with some opportunities for improvement.
25-34 Points: Your website is missing important features that could be costing you enquiries and bookings.
Below 25 Points: Time for a website review. Your salon could be losing potential clients to competitors with stronger online experiences.
Remember... Your website is often the first interaction a potential client has with your business. In many cases, visitors decide within seconds whether to book, call, or leave. A successful salon website combines great design, clear information, strong SEO, trust signals, and an easy booking journey to turn visitors into loyal clients.
What makes a salon website successful?
«A successful salon website attracts visitors through Google, builds trust through strong content and photography, and makes it easy for clients to book appointments.
What should every salon website include?
«Every salon website should include service pages, online booking, contact information, team profiles, reviews, a gallery and clear calls to action.
Why is online booking important for salon websites?
«Online booking allows clients to book appointments at any time, including evenings and weekends when the salon may be closed.
Do salon websites need a blog?
«Yes. A blog can improve SEO, answer client questions and help attract visitors searching for hair, beauty and aesthetic treatments online. Do not let your website stagnate with no updates - it will do much better in terms of Google and AI visibility if it is updated regularly.
How important are Google Reviews on a salon website?
«Google Reviews help build trust and reassure potential clients that your salon provides high-quality services. We recommend you have all of your reviews showing on your website.
Should salon websites display prices?
«Ideally you should display your prices on your website. Be as transparent as possible when it comes to your prices. Where possible, displaying prices or starting-from prices can help clients make informed decisions and reduce booking barriers.
What is local SEO for salons?
«Local SEO (Search Engine Optimisation) helps your salon appear in searches related to your location, such as "hair salon in Taunton" or "blonde hairdressers in Chertsey." Salon Guru are experts in creating salon websites with strong SEO content.
Why are dedicated service pages important?
«Dedicated service pages help both clients and search engines understand exactly what treatments and services you offer. It also gives you the opportunity to show off your latest before and after transformations - a great way to build trust with potential new clients, while also inspiring existing clients.
How often should a salon website be updated?
«A salon website should be reviewed regularly, with new content, images, reviews and SEO improvements added throughout the year. A complete refresh is recommended ever 3-4 years.
What's the biggest mistake when creating a salon website?
«There are three common mistakes people fall into when creating a beauty salon or hair salon website. The first is having a website that nobody can find because it is not Search Engine Optimised. The second is when web designers focus solely on creating a beautiful site with little thought about the content or the client journey from landing on the website to booking. The third is when a website simply becomes a voice piece for the salon owner so it focuses more on the individual who started the business rather than on the team and services.