Our Free Guide To Recruiting Hair Salon & Beauty Clinic Staff
Recruiting exceptional stylists or beauty therapists is one of the most important investments you'll ever make. Your team shapes your reputation, client experience and long-term growth. While it can be tempting to fill an empty chair quickly, taking a strategic approach to recruitment helps you attract talented people who share your salon's values and vision.
In today's competitive market, the best hairdressers and beauticians have choices. They are looking for inspiring workplaces, supportive leadership, ongoing education and opportunities to build successful careers. Your recruitment process should showcase what makes your salon unique while ensuring every candidate is a great cultural and professional fit.
Whether you're recruiting your first employee, expanding your team or replacing a valued stylist, having a clear recruitment plan saves time, reduces costly hiring mistakes and increases staff retention. From writing an engaging job advert to conducting interviews and onboarding your newest team member, every stage matters.
This guide walks you through each step of the recruitment journey, helping you attract, interview and retain outstanding salon professionals. By investing time into hiring the right people today, you'll create a stronger, happier team that delivers exceptional client experiences for years to come.
Your Steps To Finding Salon Staff
Successful recruitment isn't simply about finding someone with technical ability. It's about discovering individuals who genuinely care about clients, enjoy collaborating with colleagues and want to grow with your business.
When your team shares common values, your salon culture becomes stronger, staff retention improves and clients notice the difference. Taking a thoughtful, consistent approach to hiring builds the foundation for sustainable success and ensures every new appointment contributes positively to your salon's future.
1. Define the role clearly.
2. Write a compelling job description.
3. Advertise where great stylists are looking.
4. Screen applications carefully.
5. Interview for both skills and cultural fit.
6. Check references and portfolio.
7. Make a competitive offer.
8. Deliver a structured onboarding experience.
Get Your Salon Vacancies At The Top of Google
Salon Guru creates excellent SEO-rich content to ensure your hair stylist, beauty therapist or front of house jobs get to the top of Google searches in your area. We create these pages using Google Structured Jobs Data which places your vacancy at the top of local searches for salon jobs within days.
Content includes:
- The job title and level
- Experience and qualifications required
- Skills required for the vacancy
- Salary expectations
- Opportunities for training and development
- Whether it is employed or freelance
- Whether it is full time, part time or a job share
Adding a simple enquiry form onto your recruitment page will make it quick and easy for individuals to apply. The form should include space for Name, Email, Phone Number. You might also want to include the opportunity to upload a CV.
Where Should I Advertise My Salon Vacancy?
Promote your vacancy across your salon's social media channels, including Facebook, Instagram and TikTok. Use eye-catching images or videos, a compelling headline and clear information about the role, directing applicants to your recruitment page on your website. Pin the post to the top of your Facebook and Instagram pages so it remains highly visible, and consider boosting your post. Encourage your team to share the vacancy with their own followers.
Indeed is an excellent place to advertise vacancies, offering everything from free job listings to sponsored adverts that increase visibility. You can also search Indeed's CV database for experienced hairdressers, beauty therapists or receptionists in your area and contact suitable candidates directly. Other popular recruitment websites include HJ Jobs (Hairdressers Journal), Glassdoor and LinkedIn. If you're recruiting in the United States, consider advertising on Lensa, ZipRecruiter, Glassdoor and Recruit.net.
Local newspapers, community magazines and free publications can be effective, particularly when recruiting apprentices or front of house team members. Before placing an advert, check the publication's circulation, advertising costs and artwork specifications to ensure you're getting good value.
Local radio advertising can also work well, particularly if you send applicants to a dedicated recruitment page on your websites where they can learn about the role and apply online.
Create attractive recruitment posters to display in your salon window, reception area and staff noticeboard. Ask local cafés, libraries, colleges or community noticeboards if they'll display your poster too. Include your salon name, location, contact details and a QR code linking directly to your careers page.
Find Stylists Through A Google Ads Campaign
Salon Guru can also create targeted Google ads to help you find stylists or beauty therapists.
This is an advert that is pinned to the top of Google to advertise your vacancy just for people actively searching for a position. Consider running the advert initially for one week at £5 a day to reach as many people as possible.
Salon Guru can create your Google Ad Campaign but bear in mind that it takes a few days (and has a cost) as a great deal of work goes into getting the correct search trigger phrases for your adverts.
