If you are looking for the best Salon Website Design or planning a new salon website, these are the important factors to understand and include in your decision making.
Read on to discover how the Best Salon Website design not only looks great, but is designed to make your Salon more money!
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First, we need to clarify the term “website design“. We are not talking about just the look & feel of a Salon Website because, although appearance is important, (we are in the fashion industry) if important structural and functional elements are missing, your salon’s website will fail to deliver more clients and money in the salon.
Many Salon Website designs are attractive – BUT they fail miserably in their key purpose – bring your salon new clients.-your checklist of vital elements
Your salon website should be like a great magazine – with interesting new content added every week.
This requires a content management system (CMS) that allows you to “post” a new article to your Salon Website in minutes. By far the most widely used is WordPress.If you do not have a CMS at the heart of your Salon Website Design you will always have to pay a website company to add new content or make changes.
Optimising a website for Search Engines (Salon Website SEO) is vital if you want to be highly ranked in search results.
If you get get a rank in the top 3 for all your Salon’s key phrases it will drive lots of traffic to your site and bring new clients. This is achieved initially with well planned menus and pages that are easy to navigate for visitors. but more important, give search engines a clear picture of what your website is all about.
When choosing a building for your Salon you understood that location is everything – the same applies to ranking on Search Engines. If you cannot get into the top 3 places for all your key phrases, your Salon Website Design is not working.
Not only do you need a great structure for SEO, you also need the content on each page to be carefully written to educate search engines. Robots programs (called spiders) will visit your site nearly every day to “read” your content and decide its relevance to a set of search phrases.
With careful use of Headings and Tags and keyword density we cleverly tell Google with absolute clarity “this page is all about….”.
- is a mix of science and art. The science is tagging, keyword density and alt descriptions – the art is making your Salon Website design engineered for search engine robots but also readable and informative for humans.
There are many more pages within Salon Guru that will guide and inform you once you have your Salon Website design in place, but these are the fundamental choices about -
Read more about the common mistakes and problems of Salon Website Design
These are just some of our recent Salon Website design projects in the UK and US -
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Essential reading for any aspiring hair or beauty salon! The expertise of Salon Guru & the content of this site covers the journey to search engine domination! Bookmarked & Subscribed……wouldnt and couldnt live without it! Catherine @ Tigernails
thanks Salon Guru. for this great article.