If you are looking for a new Salon Website Design or planning a redesign, these are the important factors to understand and include in your decision making.
Read on to discover how the Best Salon Website design not only looks great but is engineered to make you money!
First, we need to clarify the term “design”. We are not talking about just the look & feel of a Salon Website design because, although appearance is important, (we are in the fashion industry) if important structural and functional elements are missing, your website will fail to deliver more clients and money in the salon.
Would you buy a car just because it “looked nice” – without asking about the engine size, fuel consumption, speed, safety features and maintenance costs?
When we review a Salon Website design many are very attractive – BUT fail miserably in their primary purpose – bring your salon new clients.
Salon Website Design – the Key Elements
-your checklist of vital elements
1. Content that you can easily add . If your Salon website is not to become out-of-date within months of its launch you need a means of adding new stories, images, offers and salon news etc. This is a content management system (CMS) that allows you to “post” a new article to your Salon Website in minutes. By far the most widely used is WordPress.
2. A structure that is designed for Search Engines . Optimising a website for Search Engines (Salon Website SEO) is vital if you want to be highly ranked in search results. If you get get a rank in the top 3 for all your Salon’s key phrases it will drive lots of traffic to your site and bring new clients. This is achieved initially with well planned menus and pages that are easy to navigate for visitors. but more important, give search engines a clear picture of what your website is all about.
When choosing a building for your Salon you understood that location is everything – the same applies to ranking on Search Engines. If you cannot get into the top 3 places your Salon Website Design is not working.
3. Content that is Search Engine Optimised. Not only do you need a great structure for SEO, you also need the content on each page to be carefully written to educate search engines. Robots programs (called spiders) will visit your site nearly every day to “read” your content and decide its relevance to a set of search phrases. With careful use of Headings and Tags and keyword density we cleverly tell Google with absolute clarity “this page is all about….”.
SEO for Salons
- is a mix of science and art. The science is tagging, keyword density and alt descriptions – the art is making your Salon Website design engineered for search engine robots but also readable and informative for humans.
There are many more pages within Salon Guru that will guide and inform you once you have your Salon Website design in place, but these are the fundamental choices about -
Salon Website Design Features
Read more about the common mistakes and problems of Salon Website Design
and here are some recent Salon Guru Website design projects -
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