Client Managers: The Ultimate New-Build Checklist

Run through this checklist pre and during your new build to make sure you don’t leave anything out…

HOMEPAGE

• SEO Text – Needs to include H1 and H2. (H1 will then be in the correct place – not top left corner). H1 should include salon type and location i.e. ‘Hair Salon Liverpool’.
• Homepage Reviews– Tag and add to YourSalon.Co. See detailed instructions from Sarah Kitt here.
• Hover Text –Make sure it’s on all boxes and banners and SEO words are in bold.
• Footer – Ensure all info is in and it’s styled correctly and it has phone, address and email.
• Instagram Widget – Check if salon want on homepage and how they want to display.
• Social Icons –Check with salon and link all icons to accounts.
• Boxes –Check all are linked correctly.

ALL IN ONE SEO & AREAS WE COVER

• Check All in One SEO set and add AreasWeCover – liaise with salon re locations. It should just be a few BIG areas that are close with BIG populations.

COOKIE/PRIVACY POLICY

• Make sure you add the Privacy policy – see detailed instructions from Sarah Kitt here.

KEY SERVICE PAGES

• Ensure SEO description text on point
• All images have alt text
• AreasWeCover with titles set

SIDEBAR

• Check what salon would like in there – map, offers, latest news?

OFFERS SECTION

• Check all offers details and T&Cs are correct
• Check if any sign-up forms need adding and make sure email confirmation is correct

LATE DEALS PAGE

• Training with client – check if they want to use PayPal or not
• Ask tech team to setup and client to check deals working once added

ABOUT US PAGE

• Include best salon reviews – tag on YourSalon.Co
• High quality salon imagery
• Instagram imagery (if good enough)
• H2s should ideally include location

SALON REVIEWS

• Check if the client wants to offer competition incentive
• You may need to add some manually to YourSalon.Co

CONTACT PAGE

• Check all info is correct
• Add salon pics
• Add About Us blurb