Client Managers: The Ultimate New-Build Checklist

Run through this checklist pre and during your new build to make sure you don’t leave anything out…

HOMEPAGE

  • SEO Text – Needs to include H1 and H2. (H1 will then be in the correct place – not top left corner). H1 should include salon type and location i.e. ‘Hair Salon Liverpool’.
  • Homepage Reviews– Tag and add to YourSalon.Co. See detailed instructions from Sarah Kitt here.
  • Hover Text –Make sure it’s on all boxes and banners and SEO words are in bold.
  • Footer – Ensure all info is in and it’s styled correctly and it has phone, address and email.
  • Instagram Widget – Check if salon want on homepage and how they want to display.
  • Social Icons –Check with salon and link all icons to accounts.
  • Boxes –Check all are linked correctly.

ALL IN ONE SEO & AREAS WE COVER

  • Check All in One SEO set and add AreasWeCover – liaise with salon re locations. It should just be a few BIG areas that are close with BIG populations.

COOKIE/PRIVACY POLICY

  • Make sure you add the Privacy policy – see detailed instructions from Sarah Kitt here.

KEY SERVICE PAGES

  • Ensure SEO description text on point
  • All images have alt text
  • AreasWeCover with titles set

SIDEBAR

  • Check what salon would like in there – map, offers, latest news?

OFFERS SECTION

  • Check all offers details and T&Cs are correct
  • Check if any sign-up forms need adding and make sure email confirmation is correct

LATE DEALS PAGE

  • Training with client – check if they want to use PayPal or not
  • Ask tech team to setup and client to check deals working once added

ABOUT US PAGE

  • Include best salon reviews – tag on YourSalon.Co
  • High quality salon imagery
  • Instagram imagery (if good enough)
  • H2s should ideally include location

SALON REVIEWS

  • Check if the client wants to offer competition incentive
  • You may need to add some manually to YourSalon.Co

CONTACT PAGE

  • Check all info is correct
  • Add salon pics
  • Add About Us blurb
     
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